GloFX

How I Started A $4.8M Product Business In The EDM Scene

August 16th, 2019
Dan Watkins
Founder, GloFX
$400K
revenue/mo
1
Founders
25
Employees
GloFX
from Tallahassee, Florida, USA
started February 2012
$400,000
revenue/mo
1
Founders
25
Employees
market size
$58.1B
starting costs
$18.9K
gross margin
51%
time to build
180 days
average product price
$48
growth channels
SEO
business model
content-library
best tools
Amazon FBA, Google Drive, Ahrefs
time investment
Full time
pros & cons
24 Pros & Cons
tips
2 Tips
Discover what tools recommends to grow your business!
Discover what books Dan recommends to grow your business!
Want more updates on GloFX? Check out these stories:

Hello! Who are you and what business did you start?

Hello! My name is Dan Watkins, and I am the founder and CEO of GloFX. Our brand develops innovative eyewear and LED flow props, ranging from glasses with kaleidoscope lenses to fiber optic flow toys. If it augments your vision or you can dance with it at a music festival, odds are we make it or are looking into making it.

We are the #1 global leader in dimensional eyewear, and have sold millions of pairs since inception.

how-i-started-a-4-8m-product-business-in-the-edm-scene
Model: @firepixieicky

We started marketing primarily within the ever-growing EDM music festival demographic, and years later, our top sales still come from this category. We love being part of the EDM and festival culture and are fortunate to be able to grow with this community.

Although we focus a lot of our time and marketing...

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