1,000+ Creative Fitness Facility Names

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Updated: June 10th, 2025

So, you've come up with the perfect fitness facility idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your fitness facility stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best fitness facility ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your fitness facility.

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Ideas

Catchy fitness facility name ideas

Stay Fit
Healthy Hub
Get Fit
Physical Fit Club
Get Me Fit
The Strength
The Healthy Club
Toned Physique
New Body
The Goal
The Team Fit
The Body Artist
Healthy Body
Peaceful Point
The Body Fuel
The Local Trainer
Your Healthy Version
Better Me
The Team Protein
My Health Provider
The Good Place
Vigor Workout
Transformation Co.
Ideal Trainer
My Dream Body
The Temple
Health Benefits
The Equal Trained
Extensive Health
The Competence
My Journey
The Jumbo Gym
The Will
Lifts in Shifts
Purple Mat
The Strength Able
Hello, Fit
New Year Resolution
My Fitness Goal
Workout Partner
In Shape
Fitness Go
Next Fit
Perfect Trainer
Daily Drill
Fit In
Active
Calisthenics
Advantage Fit
Big Billie
Adam's Fitness
The Origin
Old Days
Muscle Strength
Perfect
Love My Body
This Is Fit
Exceptional
Custom Cardio
Capable
My Favorite Trainer
Custom Plan
The Fitness Spot
Fitness For All
Unfit To Fit
Fitfully Yours
The Fit Spree
Fantastic Fit
It Fits
Primary Fitness
Better Than Fit
Aptitude
Prudence
The Analog Fit
Summer Body
The Mini Bodybuilding
Felicity Facility
The Intellectual
Hazardous Lav
IndoorGym
Clubhouse Pro
Clubhouse Group
Separate Proficiency
Foot Fund
The Permanent
Stillness Fitness
Lavatory Group
Scale Technique Spot
Genetic Physical Fitness
Largest Fitness Trading Co
New Can Place
The Singular
Viscous Fitness
The Regular
The Inherent
Eternal Stamina
Experimental Technique Collective
Spacious Hall Trading Co
Outdoor Bodybuilding Trading Co
EqualFacility
Training Place
The Outpatient
Bodybuilding Spot
Anaerobic Good Condition Co
The Residential Technique
The Related
Fatal Function
Whole Bodybuilding Place
Indoor
Inpatient Lav Trading Co
Athletic Pro
Gymnasium Group
Utmost Proficiency
Readiness Group
Evolutionary Fittingness
The Differential Good Condition
SpiritualFitness
Rigidly Facility
Giant Gymnastic Exercise
The Secure
Giant Gymnastic
Essential
MunicipalGym
Foot Facilitation
Hazardous Readiness
The Downtown
SweatyGym
The Amazing Bathroom
Lav Co
CommercialGym
Bodybuilding Room Spot
Room Collective
The Inclusive Fittingness
Giant Goes
The Cavernous
RemoteFacility
The Fancy
Physique Place
The Obvious
The Recreational Can
Hall Co
RegularGym
Downtown Bodybuilding
The Mini

Creative fitness facility name ideas

Vocational Good Condition
Term
The Smelly Gymnasium
The Largest Hall
The Optimal
Corporate Gymnasium Trading Co
MaximumFitness
The Greatest
Total Physical
Integrated
The Bed Bathroom
Foot Factories
Fatal Funding
Gym Trading Co
DarkGym
The Differential Physical Fitness
Floor Hall
Largest Lavatory
ExtraordinaryFacility
NuclearFacility
Witless Fitness
Felicity Facility
Fitness Trading Co
Inherent Conditioning Place
Bodybuilding Spot
The Modern Fitness
Physique Pro
Nearest
The Outdoor Exercise
The Average
Noisy
FootFacility
Adaptive
The Centralized Privy
The Famous Fitness
Imagery Facility
HigherFitness
Specifically Facility
MutualFitness
RelativeFitness
NearbyGym
The Intermediate Bathroom
Mountain sickness Fitness
InclusiveFitness
TemporaryFacility
Utmost Lavatory Co
ElementaryGym
Elementary Fitness Collective
OverallFitness
Extraordinary Bathroom Collective
Art
Personal Conditioning
Training Collective
Physical Fitness Collective
Gymnastic Co
Amazing Technique
The Universal
The Fancy Clubhouse
Foot Facilitate
The Hour Bodybuilding
Utmost Readiness
Lav Pro
Gym Pro
Clubhouse Collective
The Astonishing Lavatory
IndustrialFacility
MoralFitness
GreatestFacility
Corporate Clubhouse Spot
Athletic Co
Obvious Physical Fitness
CrowdedGym
The Famous Hall
The Medical Physique
The Spiritual
Differential
Admirable
Fitness Group
Large Clubhouse Co
Inpatient Quickness Pro
Commercial Can
Good Condition Place
Stamina Spot
Noisy Gymnastics Collective
Upscale Athletic Place
Can Trading Co
Ministry Facility
Empty Room Pro
Physical Group
Artistic
Possibilities Facility
ResidentialFacility
Elementary Gymnastic Place
MultiGym
CardiovascularFitness
Cardiovascular Physical
The Utmost Quickness
Sized Fitness Collective
Female Fit
Centralized Privy Pro
Local
Female Fatness
Functional Flab
Term Technique
Lav Collective
The Mini Workout
Emotional
Miniature Hall Trading Co
IntellectualFitness
Functional Fatness
Size Gymnastic Place
WellequippedGym
Gymnast Fitness
Elementary
Auxiliary
Main Exercise Group
Smelly
Functional Fat Person
Foot Funding
The Extreme
The Old Fitness
Training Trading Co
The Total
Foot Factory
The Wonderful Can
Female Footwork
Giant Good Condition
Bodybuilding Group
The Aerobic
Open Workout Place
HeritableFitness
Physical Co
Athletic Collective
Natural Good Condition Co
Extended
The Technical
Jumble Gymnastics Collective
Altitude sickness Fitness
Religious Fitness
Big Exercise Spot
Extraordinary Readiness Collective
Spiritual Conditioning
LargerFacility
Poetic

Learn more about starting a fitness facility:

Where to start?

-> Fitness facility plan
-> How to finance a fitness facility?
-> How much does it cost to start a fitness facility?
-> Pros and cons of a fitness facility

Need inspiration?

-> Other fitness facility success stories
-> Marketing ideas for a fitness facility
-> Fitness facility slogans
-> Fitness facility Instagram captions

Other resources

-> Profitability of a fitness facility
-> Fitness facility tips

Funny Fitness Facility Names

The Entire Bodybuilding
Psychological Physical Fitness
MuscularFitness
Can Spot
The Outpatient Readiness
Extreme Can Co
Residential Technique Pro
NaturalFitness
General
NuclearFacility
Jumble Athletic
Entire Gymnasium Collective
Morning sickness Fitness
Individual Physical Fitness Group
CompetitiveFitness
Gymnast Fitness
Fancy Exercise
The Foot
Foot Funds
Small Fitness Collective
The Secure Quickness
Size Gymnastic Spot
Diminish Fitness
Technique Co
Trinity Facility
Vocational
Functional Fitter
Essential
The Unusual
Hall Collective
Greatest Quickness Group
Largest Lavatory
Educational
Obvious Physical
The Hazardous
The Whole
Local
Noisy
Psychiatric Can Co
The Outdoor
Extended Proficiency
CentralizedFacility
Amazing
ResidentialFacility
Upscale
Intermediate Quickness
The Mental Lavatory
NearestFacility
Mental Training Spot
Naval Technique Pro
DarkGym
Functional Fat Person
Temporary Installation Group
The Jumble Exercise
Anonymity Facility
The Entire Gymnasium
The Local Gymnastic
NiceGym
Physical Trading Co
Statistically Facility
Female Fitter
Medical
Training Trading Co
Special
Total Good Shape
The Inherent
Fitness Trading Co
Proximity Facility
Spacious
Inpatient Quickness
The Outpatient
SweatyGym
The General
Gymnasium Collective
FunctionalFitness
SpaciousGym
The Functional
The Hour Hall
Virginity Facility
Fatal Financing
Term Technique
Reproductive
Outdoor Bodybuilding Trading Co
Spacious Gymnasium Place
Physical Pro
The Smelly
Installation Trading Co
Female Fittingness
Larger Lavatory Collective
Installation Place
Room Collective
Spiritual Conditioning
Whole Room Pro
The Term Lavatory
Readiness Trading Co
Privy Collective
Private Exercise
Whole
Industrial Technique
Fitness Collective
Centralized Can
The Maximum Seaworthiness
Equal Good Condition
Iniquity Facility
Competitive
Athletic Pro
Gymnastic Co
Nearest Bodybuilding
Can Pro
Swiftness Fitness
Sweaty
Conditioning Co
Wooden Athletic
The Floor
Differential
RemarkableFacility
The Natural
The Differential Physical Fitness
Conditioning Pro
The Personal
Absolute
Poetic Physique Co
Quickness Fitness
Elementary Gymnastic Place
Commercial Can
BedFacility
Greatest
Genetic
The Differential
The Downtown
The Permanent
The Correctional Privy
Lavatory Group
Workout Spot
GreatFacility
Darwinian
The Obvious
Fitness Spot
Temporary Can
The Underground Technique
BigGym
EqualFitness
The Huge Hall
Remote Quickness Collective

Cool fitness facility name ideas

Exercise Group
The Crowded
The Regular
Good Shape Pro
The Inclusive Fittingness
TechnicalFacility
Intrinsic Physical
The Giant
Mental Privy Collective
Fancy
Technique Co
ExtraordinaryFacility
The Acute
The Auxiliary
The Famous Hall
Delicious Fitness
Utmost Readiness
Obvious
Amazing
Fittingness Trading Co
Underground Technique Group
Giant Gym Rat
Outdoor Bodybuilding Trading Co
SizeGym
HighGym
The Obvious
Lavatory Trading Co
SweatyGym
Anonymity Facility
NiceGym
FavoriteGym
Installation Pro
Judiciously Facility
Conditioning Collective
Gymnastics Trading Co
The Term Lavatory
Auxiliary Gymnastics Spot
Proximity Facility
Crowded Gymnasium
The Verbal
The Artistic
Female Footwork
New
Functional Footwork
Stupidity Facility
The Comparative
The Extreme
The Upscale
Private
Bathroom Collective
Noisy Hall
Optimal Stamina Trading Co
Own
Inherent Seaworthiness Trading Co
Poetic Physique Co
Trinity Facility
Stamina Co
CentralFacility
Universal Bodybuilding Collective
Singular Stamina Pro
Good Condition Place
Scale Technique Spot
Differential
Female
BigGym
The Absolute
NuclearFacility
Cardiovascular Stamina Spot
Fatal Factories
Superior
UndergroundFacility
Ministry Facility
Training Trading Co
Stillness Fitness
Serendipity Facility
The Astonishing Lavatory
EntireFacility
Indoor Athletic Co
Realty Facility
MuscularFitness
The Reproductive
Medical Good Shape
CardiovascularFitness
Modern
The Entire Gymnasium
The Own
MedicalFacility
Cardiovascular
Seat
Female Fat Person
The Stuffy Athletic
Altitude sickness Fitness
New Can
Competitive
Downtown Exercise Group
Sicily Facility
Evolutionary Fittingness
Physique Pro
The Sized Gymnastic
Upscale Gymnasium
Technique Pro
The Special
MentalFacility
CrowdedGym
JumbleGym
Readiness Group
The Poetic
The Fancy Bodybuilding
The Wonderful
PerfectFitness
The Optimal
The Hazardous
The Skilled
Acre
Separate
SkilledFacility
Physical Fitness Group
FloorGym
Residential Quickness Collective
Sweaty Athletic Group
Intermediate
Modern Bodybuilding Trading Co
Greater Quickness Spot
The Main Exercise
Term
The Female
HazardousFacility
The Physical
Athletic Collective
Downtown Gymnastics Trading Co
Good Shape Group
AmazingFacility
Obvious Conditioning Group
NaturalFitness
Lavatory Co
Female Fat Farm
Proficiency Spot
Installation Collective
The Fancy Hall
Indoor Gymnastic
HugeGym
Functional Fit
Foot Funds
Conditioning Co

Unique fitness facility name ideas

IntegratedFacility
Privy Place
The Extended Technique
Thinness Fitness
The Jumble Hall
The Old
Thickness Fitness
Genetic
The Personal
CommercialGym
The Large
Lavatory Pro
Giant Gymnastic
Nearest Lav
Can Spot
Downtown Bodybuilding
IntrinsicFitness
Highest Physique
Warm Hall Spot
The Overall Training
FamousGym
Foot Floor
The Wellequipped
Wittingly Facility
Foot Privy
Vocational Good Condition
Whole Room Pro
The Unusual Lav
Largest Lavatory
Secure Readiness Pro
Foot Fund
Essential Proficiency Pro
Female Formatting
Extended
The Site Athletic
Personal
Jungle
Bigness Fitness
Elementary
Naval Technique Pro
Mimicry Facility
Large Clubhouse Co
Cupidity Facility
Functional Fittingness
The Outdoor
The Mini Bodybuilding
The Indoor
The Relative
The Cavernous
Workout Place
The Floor Gymnastics
The Secure
Physical Collective
Relative
Equal Good Shape Trading Co
Clubhouse Pro
Site
Sensitivity Facility
FancyGym
HotGym
Corporate Gymnastic Place
Technique Place
Remote Quickness Collective
MaximumFitness
Nearest Bodybuilding
Giant Gymnasiarch
IndividualFitness
The Huge
Unusual
Relative Seaworthiness Group
The Outpatient Readiness
Verbal Lavatory Pro
Amazing Technique
Jumble Gymnastic Pro
Central
The Average
Cygnus Fitness
The Largest
Fancy Exercise
Quickness Fitness
Ethical
Female Free Weight
The Unusual
The Mental Lavatory
High Clubhouse Group
Experimental
Commercial Hall Trading Co
DramaticFitness
Gymnast Fitness
Crowded Workout Place
Training Pro
Fittingness Co
Functional Formatting
Naval
Foot Function
Greatest
Gymnastic Place
Richness Fitness
SecureFacility
The Total Gym
Gymnasium Collective
Total Physical
Warm Gymnastics Collective
Correctional Installation Group
Gymnasium Place
The Inpatient Lav
The Local
Special Seaworthiness Pro
Specifically Facility
Muscular Seaworthiness
The Eminent
Hall Collective
The Remote
The Main
Sweaty
The Cavernous Gymnastic
Physical Trading Co
Corporate Gymnasium Trading Co
High Hall Trading Co
Amazing Quickness Collective
Elementary Gymnastic Place
The Amazing Bathroom
Auxiliary
Gymnastics Co
The Darwinian
Makeshift
Wonderful Lav Co
The Commercial Can
Biological Physical
Industrial Can Co
Intrinsic Good Condition Place
Room Trading Co
Bathroom Group
Genetic Physical Fitness
Natural Good Condition Co
ArtFacility
ArtisticFitness
Individual Stamina Trading Co
Miniature
5th Clubhouse Co
The Smelly Athletic
The Cardiovascular
Iniquity Facility
Workout Spot

Cute fitness facility name ideas

Quickness Pro
Hall Co
Fatal Function
Moral Good Shape Pro
The Bed
GreatFacility
UtmostFacility
Technical
The Greater Physical Fitness
Perfect Gym Group
Mistress Fitness
Makeshift Gymnasium Spot
Multi Athletic
Floor Hall
The Utmost Quickness
The Secure Quickness
RelativeFitness
Quickness Group
Conditioning Pro
Greatest Quickness Group
Training Group
AuxiliaryGym
Female Fittingness
The Central
The Functional
Adaptive
Intrinsic Physical Fitness
The Elementary
Separate Quickness Collective
GreaterFitness
Morning sickness Fitness
Natural Good Shape Group
Hazardous Installation Group
Foot Financing
CommercialFacility
The Mini
Warm Clubhouse Trading Co
Art
The Poetic Training
The Emotional Physical Fitness
Warm Gymnastics Trading Co
Statistically Facility
Miniature Hall Trading Co
Essential
Productivity Facility
Cardiovascular Good Condition Group
Size Gymnastic Place
Unusual Quickness
Natural Stamina
Hot Gymnastic Place
Exercise Spot
Equal Good Condition
Nearest Gymnasium
Rancidity Facility
Functional Flab
PersonalFitness
Famous
Physical Co
Centralized Can
Wonderful Privy Co
The Appropriate Quickness
Giant Gymnasium
Privy Collective
Capriciously Facility
HeritableFitness
FemaleFitness
Big Hall Collective
The Fatal Quickness
The Entire
ModernGym
Upscale Gymnastic Group
British Fitness
Wellequipped Gymnastic Co
Car sickness Fitness
Singular Good Condition Place
Permanent Lav
Foot Gymnastics
Functional Form
Gymnastics Spot
Sized Clubhouse
Artistic
Dramatic Training Pro
The Nuclear
Physical Group
Residential Bathroom Co
Expensive Athletic Spot
Comparative Lav
Diminish Fitness
SpiritualFitness
The Modern Fitness
DingyGym
The Mean Physical Fitness
Obvious Physical
The Equipped
Can Co
Wooden Athletic
Biological Gym Spot
CompetitiveFitness
Distinctively Facility
Obvious Physical Fitness
The Related
TemporaryFacility
Emotional Physique
Old Workout Place
Largest
PeculiarFitness
Art Lav
MultiGym
EspecialFitness
Regular Hall Co
Centralized Lavatory
Intellectual Good Condition
Temporary Installation Group
The Vocational Gym
Commercial
Entire Gymnasium Collective
Larger Lavatory Collective
Lavatory Group
The Old Fitness
Giant Goes
Special
Wetness Fitness
Verbal Lav Spot
Fittingness Place
AcreFacility
New Can Place
Mutual
Technical Can
Open Hall Group
Mental Physical Pro
Smelly Fitness
Mountain sickness Fitness
Based
The Mean
Female Fitter
The Underground Technique
Illness Fitness
The Correctional
Medical Lav Trading Co
NearbyGym
Technique Group
Equal Stamina
Acute
Noisy

Clever fitness facility name ideas

The Differential Physical Fitness
Greater
Sized Fitness Collective
The Experimental
Much Proficiency Place
The Adaptive Good Shape
The Largest Hall
Secure Can Group
Nearby Athletic
The Individual Gym
Crowded Fitness Collective
Fidelity Facility
Private Bodybuilding Pro
Spiritual Conditioning
Modern Gymnasium Group
Good Condition Group
Tiny Exercise Place
The Commercial Bodybuilding
Lividity Facility
The Huge Hall
Psychiatric Lavatory
Functional Fat Person
CorporateGym
The Equal
The Inclusive Physique
Foot Funding
Giant
SiteFacility
Especial
Equanimity Facility
Entire Gymnastics
Lav Trading Co
EmptyGym
Darwinian Gym
Darwinian
Athletic Pro
Can Pro
The Jumble
Foot Factories
Eternal Seaworthiness
Giant Gymnastic Exercise
Permanent Can Group
Floor Clubhouse Pro
Sized Gymnastics
Technical Quickness Co
The Intrinsic
Total Good Shape
Experimental Bathroom Trading Co
Noisy Gymnastic
SeatGym
Inherent Fittingness Group
Lavatory Spot
InclusiveFitness
Especial Physique Spot
The Spacious Fitness
Inpatient Privy
The Outpatient
The Larger Privy
OverallFitness
General
InherentFitness
The Art
Stamina Group
The Intermediate Bathroom
Upscale
The Floor
The Underground Can
Singular Good Shape
Recreational Proficiency Pro
Male Conditioning Group
Fitness Place
The Commercial Technique
Largest Gymnastics Group
Publicity Facility
The Downtown
Bodybuilding Group
Average
Entire
ArtGym
ReproductiveFitness
The Seat Clubhouse
Hall Place
Absolute Stamina Spot
FootGym
ResidentialFacility
SmallGym
Fatal Fund
Nearest Quickness Collective
Extreme Technique Spot
Bodybuilding Spot
Foot Functionality
Gymnasium Group
The Bodybuilding Fitness
Larger
ConditionedGym
The Respiratory Seaworthiness
OutpatientFacility
Relative Seaworthiness Co
Sweating sickness Fitness
Larger Technique
Female Fit
The Heritable Seaworthiness
Art Hall
Indoor
SingularFitness
Eternal
The Hour Bodybuilding
Inherent Conditioning Place
The Auxiliary Room
The Reproductive Physical
SizedGym
Anaerobic Good Condition Co
Size Gymnastic Spot
Junior
Malicious Fitness
Admirable
The Universal
Floor
Bed
The Experimental Can
SpaciousGym
Open Hall Place
Giant Good Condition
Can Place
The Spacious
The Local Fitness
The Greatest
Athletic Trading Co
Recreational
Commercial Can
Good Shape Co
The Astonishing
The Whole
LargestGym
Empty Room Pro
Favorite Gymnasium
Abilities Facility
Favorite Fitness
Grimness Fitness
Cardiovascular Physical
The Fancy Clubhouse
Large Gymnasium Spot
Adaptive Physical Fitness
Giant Gymnastic Apparatus

Best fitness facility name ideas

Clubhouse Group
The Expensive
The Hour Hall
The Inpatient Lavatory
Gymnastics Pro
Female Form
Reproductive Good Condition
Outdoor Gymnasium
Integrated Can
Term Bathroom
Medical Physique Trading Co
Utmost Technique Collective
Imagery Facility
Fatal Functionality
Useful
Scale
HigherFitness
Favorite
Appropriate
Functional Fitter
DifferentialFitness
Rigidly Facility
The Medical Physique
Appropriate Technique Collective
Cardiorespiratory Stamina Spot
The Comparative Privy
Recreational Can Co
Relative Physical Fitness
Fitness Spot
Hazardous Lav
Makeshift Exercise Pro
The General
Big
EvolutionaryFitness
Mental
The Separate Quickness
Eternal Stamina
Discus Fitness
Lav Collective
Readiness Spot
Witless Fitness
The Wonderful Can
BasedFacility
The Local Gymnastic
Natural Physical Fitness Spot
Moral
Psychiatric
Intermediate Quickness
Makeshift Clubhouse Group
Own Hall Place
UnusualFacility
Objectivity Facility
Vocational
Readiness Trading Co
Proficiency Group
Installation Spot
The Larger Technique
Commercial Workout Collective
The Technical
Eternal Physical Collective
Largest Lavatory Trading Co
The Acre
Intrinsically Facility
Essential Privy Spot
Hazardous
Natural Stamina Co
High
Warm Bodybuilding
Foot Athletic
The Mutual
Appropriate Lavatory
Reproductive
Physique Collective
Inpatient Proficiency
Cavernous Hall Pro
Giant Going
IndoorGym
Term Technique
Jumble Clubhouse Spot
The Singular
Good Condition Collective
Underground
Muscular Physical Fitness
Natural
Skilled Lavatory Group
Medical
Hot
EntireGym
Astonishing Lavatory Spot
The Industrial Quickness
Good Shape Collective
Spacious Hall Trading Co
The Residential Technique
EqualFacility
Fitness Co
Training Co
Lav Co
The Intrinsic Stamina
MiniGym
Nearby
IntellectualFitness
AdaptiveFitness
The Seat
OwnGym
The Differential Good Condition
The Mean Physique
Tiny Workout
Muscular
Mini Fitness
Local
New Lavatory
General Fittingness Spot
Modern Readiness
ScaleFacility
Jumble Bodybuilding Spot
The Singular Stamina
Workout Trading Co
MutualFitness
Seat Room Collective
Artistic Conditioning
The Spiritual
Especial Conditioning
NearestFacility
Main Exercise Group
The Moral Good Condition
Passivity Facility
Virginity Facility
Residential Technique Pro
RemoteFacility
Mental Training Spot
The Bed Bathroom
Smelly
SeparateFacility
AbsoluteFitness
Installation Place
The Corporate Room
Commercial Technique Co
RegularGym
Site Readiness
The Foot
The Jumble Exercise
Room Collective
Crowded
Parental Training

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Fitness Facility:

Simple is always better

This means a few different things. Your fitness facility name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your fitness facility:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

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Starting A Fitness Facility: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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