On Developing The World’s First Protein Powder Made With Crickets
Hi! I’m Alex Drysdale, the founder of CRIK Nutrition. CRIK is a natural health food & supplement company that developed the world’s first protein powder made with crickets.
Our flagship product is our ready-to-mix protein powder using crickets as the #1 ingredient. Initially, I focused on customers who were like myself. They heard about the benefits of using crickets as a protein source and were curious to learn more or give it a try. Early adopters in the health & wellness space.
Our first launch was an Indiegogo campaign that met its goal within the first 24 hrs. We were on track to sell out of what was left from that first production run within 4 months after delivering all the crowdfunding orders and decided to reformulate based on initial customer feedback, developed the chocolate flavor (which became a customer favorite), and did some reformatting of the tub and servings size, as well as improved the brand and labeling.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
