How Cake Equity's Platform is Revolutionizing Startup Capital Management Globally

Who is Jason Atkins?

Jason Atkins, co-founder and president of Cake Equity, hails from Gold Coast, Australia, and holds a Bachelor of Commerce in Accounting and Finance from Griffith University. With an extensive background in finance, including roles at Mastercard and as CEO of several companies, Jason utilizes his insights from the startup ecosystem to simplify equity processes for founders globally.

What problem does Cake Equity solve?

Cake Equity simplifies the complex maze of startup equity management, helping entrepreneurs effortlessly allocate ownership, attract talent, and streamline capital raising—saving time and reducing costly legal mistakes.

Cake Equity Homepage

How did Jason come up with the idea for Cake Equity?

Kim Hansen and Jason Atkins, the co-founders of Cake Equity, identified a significant problem through their personal experiences with startups and equity complications. They noticed that many founders faced repeated issues when dealing with equity due to its complexity. This led them to the realization that there needed to be a simpler and more standardized approach to managing equity, especially for startups who often lack the resources to navigate these challenges efficiently.