BYDefault

How Ritika Mehta Turned Startup Failures into a $10K/Month Agency

February 28th, 2025

Founded By

Ritika Mehta

Monthly Revenue

$10K

Founders

Profitable

Yes

Year Started

2020

Founded By
Ritika Mehta: Monthly Revenue
$10K

Founders
1: Profitable
Yes

Year Started
2020

Who is Ritika Mehta?

Ritika Mehta, the founder of By Default, hails from a background of early entrepreneurial ventures, having started her career in marketing at 17. A non-tech founder from India, she has built a successful marketing agency, previously sold a marketing venture, and is now focused on creating an AI-driven startup, all while sharing her journey through writing and community building.

What problem does BYDefault solve?

BYDefault helps companies pinpoint their most valuable customers and craft tailored marketing strategies, turning confusion into clarity so businesses can thrive without guesswork.

How did Ritika come up with the idea for BYDefault?

Ritika Mehta's idea for BYDefault emerged from her previous experiences and failures with her first startup. Initially, she created a product by assuming features were missing in the market, but failed to clearly identify customer pain points. This trial and error taught her the critical importance of validating ideas through hands-on experience and direct customer feedback.

Observing her clients' needs while working with them at her agency, Ritika realized that many businesses needed help in identifying their core customers and crafting effective marketing strategies. This insight guided her to develop BYDefault, a business model that emphasizes customer-centric marketing solutions.

By continually refining the idea based on direct engagement with startups and consumer brands, she...

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