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Wicked Reports
Marketing B2B

Wicked Reports is a marketing attribution platform that connects advertising data with CRM and sales data to accurately track the lifetime value of customers...

wickedreports.com · Founded 2014 · 46 public sources · Updated 7 days ago

Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Wicked Reports Makes Money

Marketing attribution software for eCommerce brands

How did Wicked Reports monetize?

Summary of the sourced claims below

Wicked Reports monetizes primarily through recurring subscription fees based on the revenue generated by their clients. Their subscription model offers unlimited users, tracked events, and features, with pricing scaling as the client's business grows. They generally work with businesses spending from a minimum of $5,000 up to about a million dollars a month.

Revenue sources

4 sources · grouped by how Wicked Reports makes money

  • Recurring subscriptions

    · 6 mentions · 6 sources
    “We charge based on revenue generated. And then if you, you can have unlimited users, unlimited tracked events, unlimited everything. If your business doesn't grow, we don't get to charge any more money, no matter what. You can unlock, all our features are unlocked.”
    high
    Show 5 more quotes
    “And we work with generally six to eight figure businesses in those fields I mentioned. Generally spending a minimum of $5,000 a month to our biggest one spending about a million a month.”
    high
    “we do have a first party cookie that could load in under the customer's domain, we prefer server to server tracking”
    medium
    “$49.75/month Unlimited everything for small businesses Unlimited clicks, costs, leads, sales, users, and events tracked.”
    high
    “Subscription revenue is a huge part of their business and is rarely handled correctly by attribution software.”
    high
    “Wicked Reports now charges based on revenue generated.”
    high

  • Sponsorships & partnerships

    · 2 mentions · 2 sources
    “word of mouth is still the number one thing. People still come in, and you know, sales always says, how'd you hear about us?”
    medium
    Show 1 more quote
    “they were very open to hearing from a upstart... and they were like my 10th customer and they really got behind us”
    medium

  • One-time / lifetime deals

    · 1 mention
    “I got an offer for a two million series A”
    medium

  • Services & consulting

    · 1 mention
    “you're not gonna show up there, the brains behind the operation, to go sit with them half the month and do the analysis and the assessment and the execution for them, right? Correct.”
    medium

How 2,680 businesses make money

Of businesses with mapped revenue sources, the share using each — Wicked Reports’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25% ◀
  • Physical products
    21%
  • Affiliate / referral commissions
    14%
  • Course / training sales
    11%
  • Usage-based fees
    10%
  • Add-ons & upsells
    10%
  • Advertising revenue
    9%
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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