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Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Wicked Reports Grew
Marketing attribution software for eCommerce brands
How did Wicked Reports grow?
Summary of the sourced claims below
Wicked Reports initially grew through word of mouth, gaining early clients without marketing efforts and reaching their first revenue milestone within the first year. The company also benefited from endorsements and usage by notable digital marketers who shared their experiences on platforms like Facebook, which increased demand. They expanded growth by participating in trade shows, where promotional offers helped generate significant sales and leads.
Channels
14 channels · grouped by how Wicked Reports grows
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Word of mouth
· 2 mentions · 2 sources“And then from that I met Ralph Burns and Keith Krantz you know, they're a well-known on their digital marketer podcast and Tier 11 and a few other things they were really into what I was doing So they probably bought me brought me I don't know 10 15 customers and then from that Frank Kern was usi...”
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“It was all word of mouth, you know. We got a couple really big, a digital marketer was one. He was like our 10th client. And once people... there was such a demand... so the first, getting up to our first 20K MRR was the first year we launched. No marketing, just word of mouth.”
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Facebook Community
· 2 mentions · 2 sources“Frank Kern was using it and he would post on Facebook Unsolicited no idea. He post a Facebook live showing how to use our software When I didn't even know he didn't like want an affiliate link I didn't he was very nice to him and then all of a sudden people would be flooding us with demand”
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“We didn't do a lot, I didn't do a lot of gamification or free this or lifetime that, which I don't know, maybe that would have worked out or not, but I was just like, $2.99 a month, or $1,000 a month if you want me to consult on the data.”
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Advertising on social media
· 2 mentions · 2 sources“Frank Kern was using it and he would post on Facebook Unsolicited no idea. He post a Facebook live showing how to use our software”
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“Club EarlyBird mainly advertises on Facebook, Google and Snapchat.”
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Partnerships
· 1 mention“And the market, I would put yourself in that category too, probably. If someone came to you with some way if they're going to be able to help you with something to grow your business and it's novel and it could be helpful, then you can get excited about it and that can help that business grow bec...”
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Webinars
· 1 mention“So I got on a demo with him and he was like excited and then I so what I did was present to the infusion soft at the time it was their Mastermind program so you had to opt in I could get to pay to be in this program and from that I sold like $30,000 in pivot tables”
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Geographic market expansion
· 1 mention“Prior to Wicked Reports, the Pinterest channel appeared "meh" in the platform's native reporting and was viewed as heavy on "view-through" conversions. Wicked’s Data Showed the Reality: The true 120-day Return on Ad Spend (ROAS) was 3x. The full Lifetime Value (LTV) impact revealed a 10x+ ROAS. T...”
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LinkedIn
· 1 mention“People talk to their friends and are in masterminds, or on Facebook groups, if something solves a pain, people are willing to try it out.”
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Newsletter
· 1 mention“So then I started, if I do ad sometimes to paid content, that then brings them in, but just going, we've done a lot of paid to a lead magnet, and then, you know, try to convert them that way.”
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Integrations
· 1 mention“There was one thing I was shown that made us go with Wicked (we had demos with Hyros and Segmetrics as well). And that was the direct integrations with the different platforms we use. The big one was Recharge as Hyros does not have that integration and wouldn't be able to track any subscription s...”
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Podcasts
· 1 mention“I'm doing podcasts with other people still are referred to, and word of mouth masterminds. ... And you were mentioning, obviously, why you're doing a podcast with me. But that's been a good source of leads for you, just going on other people's podcasts.”
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Trade shows
· 1 mention“We get a booth. We brought MacBook Airs. I said, hey, if you buy an annual, you can get the MacBook Air... We sold, we did like 30-something grand at the show. And that was, and we had a ton more leads...”
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Networking events
· 1 mention“Businesses, like SaaS owners now, it's even easier to get word out amongst them. People talk to their friends and are in masterminds, or on Facebook groups, if something solves a pain, people are willing to try it out.”
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SEO
· 1 mention“By their fifth month with Wicked Reports, Club EarlyBird was able to increase average ROI on all three channels to 208%.”
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Email marketing
· 1 mention“Their CRM is Klaviyo.”
medium
How 3,289 businesses grow
Of businesses with mapped growth channels, the share using each —
Wicked Reports’s highlighted.
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Social media64% ◀
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Referral/Word-of-mouth64% ◀
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Search/SEO58% ◀
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Email47% ◀
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Community37% ◀
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Content/Inbound35% ◀
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Partnerships32% ◀
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Events24% ◀
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Paid ads23%
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Outbound/Sales19% ◀
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Press/PR17%
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Marketplaces/App stores12%
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Podcasting4%
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Influencer partnerships3%
