Source

Wicked Reports

Marketing B2B

Wicked Reports is a marketing attribution platform that connects advertising data with CRM and sales data to accurately track the lifetime value of customers...

wickedreports.com · Founded 2014 · 46 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Wicked Reports makes money

Monetization →

Wicked Reports monetizes primarily through recurring subscription fees based on the revenue generated by their clients. Their subscription model offers unlimited users, tracked events, and features, with pricing scaling as the client's business grows. They generally work with businesses spending from a minimum of $5,000 up to about a million dollars a month.

Recurring subscriptions Sponsorships & partnerships One-time / lifetime deals Services & consulting

How Wicked Reports grew

Growth →

Wicked Reports initially grew through word of mouth, gaining early clients without marketing efforts and reaching their first revenue milestone within the first year. The company also benefited from endorsements and usage by notable digital marketers who shared their experiences on platforms like Facebook, which increased demand. They expanded growth by participating in trade shows, where promotional offers helped generate significant sales and leads.

Word of mouth
Facebook Community
Advertising on social media
Partnerships
Webinars
Geographic market expansion
+8 more channels →

Tools they use 2

Tools →
HubSpot Google ads

Founder

Founders →
Scott Desgrosseilliers
Scott Desgrosseilliers
@wickedreports

Key facts

Category
Marketing
Customers
B2B
Founded
2014 · 12 years ago
Every number is a quote

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