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Researched profile. Starter Story's AI research system compiled this page from 60 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Much Money UserFlow Makes
No-code onboarding tool for SaaS companies
Only one sourced data point so far
— the chart needs at least 2 to plot
Competing claims for the same period
— chart shows the higher-authority source per month| Date | Figure | Source | Quote | Confidence |
|---|---|---|---|---|
| Jan 2024 | $383K /mo |
|
“Today's guest is Espen Friis-Jensen, co-founder of Userflow, a no-code onboarding tool he bootstrapped to $4.6 million in revenue with just three p...” | high |
| Jan 2024 | $83K /mo |
|
“Esben Friis-Jensen went from co-founding a VC-backed security company with 200 employees and $37 million in funding to a bootstrapped SaaS onboardi...” | high |
Other figures we found
— sourced quotes that didn't make the headline (older, less-precise, or attribution unclear)| Date | Figure | Source | Quote | Confidence |
|---|---|---|---|---|
| 2025 | $300K /mo |
|
“In 2025, userflow.com's revenue reached $3.6M . userflow.com has shown consistent revenue growth, reflecting its expanding user base and increasing...” | low |
| Jan 2024 | $333K /mo |
|
“#81: Bootstrapped Founder Sells His Profitable SaaS Company with $4 Million ARR – Esben Friis-Jensen” | medium |
| Jan 2024 | $383K /mo |
|
“2024 Userflow Hit $4.6m revenue in May 2024” | low |
| Jan 2024 | $383K /mo |
|
“They grew to 4.6 million. Arr have been acquired in February 2024 by Beamer, which is creating an all-in-growth toolkit.” | medium |
| Jan 2024 | $383K /mo |
|
“The Userflow team of 3 that scaled to $4.6M ARR” | medium |
| Jan 2024 | $333K /mo |
|
“Userflow is a B2B SaaS that bootstrapped their way to $4M ARR - ultimately exiting at a valuation of around $60M. And did so, being a team of only ...” | medium |
| Jan 2024 | $333K /mo |
|
“this interview provides an inside look at the tradeoffs that Userflow made as the company bootstrapped its way to $4 million in ARR with just 3 emp...” | medium |
| Jan 2024 | $383K /mo |
|
“All the while, Userflow grew to $4.6 million in ARR (annual recurring revenue) and more than 600 customers, and remained nimble in their decision-m...” | medium |
| Jan 2024 | $383K /mo |
|
“It worked. Userflow grew to $4.6 million in revenue with just three people.” | medium |
| Nov 2023 | $333K /mo |
|
“2023 Userflow Hit $4m revenue in November 2023” | low |
| Nov 2022 | $167K /mo |
|
“2022 Userflow Hit $2m revenue in November 2022” | low |
| Nov 2021 | $1.8K /mo |
|
“2021 Userflow Hit $21.1k revenue in November 2021” | low |
Notable revenue events
— one-time totals, not monthly run-rate| Date | Figure | Source | Quote | Confidence |
|---|---|---|---|---|
| Jan 2024 | $4.6M one-time |
|
“3 People, $4.6m Revenue, $60m Exit | Esben Friis-Jensen, S3E5” | medium |
