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UserFlow
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Researched profile.
Starter Story's AI research system compiled this page from
63
public sources — the founder didn't write it.
Automated research can misread or misattribute a source, so treat figures as best-effort.
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How UserFlow Makes Money
No-code onboarding tool for SaaS companies
How did UserFlow monetize?
Summary of the sourced claims below
UserFlow monetizes through recurring subscriptions as a B2B SaaS company. They charge based on monthly active users.
Revenue sources
2 sources · grouped by how UserFlow makes money
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Recurring subscriptions
· 11 mentions · 11 sources“Esben and I talk about why this time he's going down the bootstrapped path and wants to see how far they can get with Userflow without any VC funding. He's gone from co-founding a VC-backed company with over 200 employees to a bootstrapped startup where just a team of 2 people are closing in on $...”
highShow 10 more quotes
“Userflow launched in 2019 as a SaaS solution for building no-code product-led onboarding... Since then, Userflow was able to bootstrap to 550+ customers and millions in ARR with a team of just three people.”
medium“But just because we are a small team and bootstrapped doesn't mean we are a small business. So we have 600 plus customers, we have 3 million plus in ARR.”
high“When this deal happened we were at 4.6 million AR so we had continued to grow with the company since we spoke and we were still growing and things were great...”
medium“All the while, Userflow grew to $4.6 million in ARR (annual recurring revenue) and more than 600 customers, and remained nimble in their decision-making with no VC-backer input to consider.”
medium“All the while, Userflow grew to $4.6 million in ARR (annual recurring revenue) and more than 600 customers, and remained nimble in their decision-making with no VC-backer input to consider.”
medium“Userflow is a B2B SaaS that bootstrapped their way to $4M ARR - ultimately exiting at a valuation of around $60M.”
medium“Userflow is a B2B SaaS that bootstrapped their way to $4M ARR - ultimately exiting at a valuation of around $60M.”
medium“And we were very lucky that Userflow were in a market that took off with the entire product growth. We did user onboarding and we had built something that was differentiated enough in the market to get a lot of customers and in a highly product-led way. So yeah, we were very quickly a highly prof...”
medium“We have a free trial, so advocating for self-service where people can sign up, try the product, they can buy self-service.”
medium“this interview provides an inside look at the tradeoffs that Userflow made as the company bootstrapped its way to $4 million in ARR with just 3 employees.”
medium -
Usage-based fees
· 2 mentions · 2 sources“Transparent pricing is, as you’ve mentioned, another key to PLG motions and a model that works particularly well in PLG is usage-based pricing. We, for example, charge based on monthly active users. In that way businesses can start small and grow in cost as their company grows. We did this out of...”
highShow 1 more quote
“A part of Useful as pricing model is also usage-based, which is becoming more popular in the world now. So basically, we have the base subscriptions, but then we also charge for monthly active users. So as you grow your monthly active users, which brings you more value, more people needs to get o...”
high
How 1,859 businesses make money
Of businesses with mapped revenue sources, the share using each —
UserFlow’s highlighted.
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Recurring subscriptions54% ◀
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Services & consulting30%
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Physical products29%
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One-time / lifetime deals23%
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Affiliate / referral commissions15%
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Course / training sales13%
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Sponsorships & partnerships10%
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Usage-based fees9% ◀
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Advertising revenue9%
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Add-ons & upsells9%
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Marketplace commissions6%
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Licensing2%
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Setup / onboarding fees2%
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Donations & tips2%
