Researched profile. Starter Story's AI research system compiled this page from 60 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How UserFlow makes money
Monetization →UserFlow monetizes through recurring subscriptions as a B2B SaaS company. They charge based on monthly active users.
How UserFlow grew
Growth →UserFlow grew primarily through a product-led growth strategy, allowing customers to self-serve and scale usage without sales calls. They focused on automation and self-serve support, such as Slack communities, guides, and FAQs, to efficiently serve a growing customer base without expanding their workforce. UserFlow also leveraged search engine marketing, thought leadership, and word of mouth to acquire customers and spread awareness.
Tools they use 10
Tools →
Stripe
chartmogul
Notion
Intercom
MixPanel
Google ads
Slack
HubSpot
C
ChatGPT
C
Chrome store
Founder
Founders →
Acquired
Jan 2024Key facts
- Website
- userflow.com
- Category
- SaaS
- Customers
- B2B
- Founded
- 2018 · 8 years ago
- Makes money via
- Recurring subscriptions, Usage-based fees
- Sources
- 60 public sources
Sources 60
Sources →45 web pages · 8 YouTube videos · 5 podcasts
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
