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Researched profile.
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How Interact Grew
Interactive quiz builder for lead generation.
How did Interact grow?
Summary of the sourced claims below
Interact's growth is primarily driven by inbound business, without spending on ads. They host webinars featuring their Chief Evangelist to engage customers, potential customers, and affiliate audiences. Interact maintains affiliate partnerships with thousands of creators and service providers who produce content such as articles, videos, and podcasts about the company. Content creation is a key growth pillar, including blog posts, tutorials, and quiz templates that help users create quizzes.
Channels
16 channels · grouped by how Interact grows
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Content marketing
· 6 mentions · 6 sources“Then we started building up content marketing, in a general sense, like how to do internet marketing. That didn't work either. We got traffic to the site, but no one was looking for quizzes. And then finally, the thing that did break us through was just writing very technical guides on how to bui...”
highShow 5 more quotes
“So much of Interact’s growth has been fueled by their content marketing strategy, so here’s that graphic Josh mentioned outlining their personal process (and you can check it out in action on their blog right here):”
medium“Then almost a desperation move. I guess it's like, luck comes to the people that try the hardest type of thing. I just randomly wrote about how to make a personality quiz because I noticed no one really had a good guide on that. And that's what got us our first customers. So I wrote that on a Fri...”
high“At interact, we have three main pillars of growth. 1) Content: We create two main types of content. Blog post/YouTube/Podcast tutorials where we talk people through a specific topic related to a quiz. And quiz templates that give people an exact template they can follow/copy into their account to...”
high“but then we just started creating content around how to make quizzes and it turned out there was a minuscule amount of demand there. Like people weren't searching for quizzy things on the internet and you, the whole 10 people and you are on the other side saying, here's how you do it. And then th...”
high“We are really a content first in terms of how we reach people. And I would say even within content, it's more niche than that where we're answering customer questions, no matter how tiny those questions might be... And that's really how we acquire our users.”
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Partnerships
· 5 mentions · 5 sources“And then the third thing that really helped us grow was doing a lot of partnerships with middle tier influencers. So people who have a couple thousand followers, they are business coaches or strategists or marketing coaches. And we partner up with them to supply quizzes to their customers. And th...”
highShow 4 more quotes
“About Interact’s partnership program and how he was able to promote it.”
medium“leaned into relationships with the implementer community, and built a 24/7 support culture that outflanked the first mover. He bootstrapped past 1,000 customers...”
medium“A lot of our stuff is word of mouth and through our partnerships and organic content. So there's really not this factor where it can just drop to nothing.”
high“And we have partnerships with these folks now in terms of like promoting together because it's just been so good for both sides.”
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Email List Growth
· 4 mentions · 4 sources“their email list and their following that they have a direct connection with through email has just grown really steadily through their quiz. And they've used variety of quizzes over the years. They have kind of one main quiz and then they'll run other ones. And really the difference between that...”
mediumShow 3 more quotes
“There’s one customer who followed up with me about a year ago and she was like, after launching my quiz, my list grew by a ton. My business grew like crazy.”
medium“Well, since my own email list is growing by 5,000 subscribers each and every week, I can confidently say that having a fun quiz plays a big role in generating these kind of numbers.”
medium“My quiz has also been one of the biggest contributors in increasing my unpaid email list growth, which I love!”
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Affiliate program
· 3 mentions · 3 sources“And then the third thing that really helped us grow was doing a lot of partnerships with middle tier influencers. So people who have a couple thousand followers, they are business coaches or strategists or marketing coaches. And we partner up with them to supply quizzes to their customers. And th...”
highShow 2 more quotes
“We started partnering with a lot of web designers who help people set up their websites and their online presence. And that worked really well because they're the ones that are usually recommending tools and resources to their small business clients. And so that was accounting for 10-ish percent ...”
high“2) Affiliate partnerships. We have relationships with thousands of creators and service providers who act as affiliates for interact, but also are just partners for us and help us understand the market/what is needed. Our partners write content about interact and create videos + podcasts as well...”
high -
Advertising on social media
· 2 mentions · 2 sources“And then, yeah, we do have a lot of people that run ads. Like I said, we have an ads expert in our community who helps with that.”
highShow 1 more quote
“Mark spent $500 a month on Facebook ads targeting self-implementing EOS companies...”
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Word of mouth
· 2 mentions · 2 sources“So the way that we grow is by people telling other people and no one can buy you out of that. Like, no one can buy you out of that conversation. They can't like put a barrier between people like, no, you can't talk about this product, talk about this product. So that's kind of how we've done it.”
highShow 1 more quote
“A lot of our stuff is word of mouth and through our partnerships and organic content. So there's really not this factor where it can just drop to nothing.”
high -
Lead magnets
· 2 mentions · 2 sources“My quiz has also been one of the biggest contributors in increasing my unpaid email list growth, which I love!”
mediumShow 1 more quote
“Create quizzes to grow your email list with Interact's industry leading 40% lead conversion rate.”
medium -
Great customer service
· 1 mention“every single person on that team has interacted with a lot of customers and does on a weekly basis... our number one feedback is like, everybody I've talked to at Interact is great... So every interaction they have with us is moving them towards their goals and is positive and is very human.”
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Online Community
· 1 mention“He spent four years embedded in B2B community building - becoming EOS implementer #33, attending quarterly coaching gatherings, and slowly earning the trust of the people who would eventually become his distribution channel. While he played the long game, he openly shared his vision with the comm...”
medium -
Webinars
· 1 mention“3) Webinars. We host webinars with our Chief Evangelist, Chanti Zak (https://chantizak.com/) who is the world’s leading expert on quiz strategy. We invite customers, potential customers, and the audiences of our affiliates to these sessions.”
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Free Samples
· 1 mention“Usually what people do is that they would create their quiz, then kind of push it to a specific audience with ads. And then based on that, they would collect leads and then send the right emails.”
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Campus Brand Promotion
· 1 mention“So someone walks in and they're like, I need to take care of my skin. What are you going to ask them?... you walk over to that shelf, pull down a couple of products and be like, try these two products. You'll notice a difference in three days... So that's what we want to get to. We want to get to...”
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SEO
· 1 mention“we rank really well for a lot of the terms around how to build quizzes. So all that strategic content I was talking about, like, how do you put these things together? How do you formulate a quiz?”
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Product-led growth
· 1 mention“and of course, this is a product led growth kind of thing. You don't have salespeople. At all, do you? Nope.”
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Viral growth
· 1 mention“But we've seen quizzes go viral all the time. Like, early on, there was like, this shrimp quiz that was done by like, a big restaurant. And they were like, what kind of shrimp are you? And that did millions of views. More recently... there's this like, attachment style quiz that's gone viral mult...”
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Organic social media
· 1 mention“And then organic posts as well, because we have an organic expert in our community who provides a bunch of templates so you can schedule out, sharing your quiz organically over time as well.”
high
How 2,699 businesses grow
Of businesses with mapped growth channels, the share using each —
Interact’s highlighted.
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Referral/Word-of-mouth68% ◀
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Social media58% ◀
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Search/SEO57% ◀
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Email47% ◀
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Community34% ◀
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Content/Inbound32% ◀
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Partnerships30% ◀
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Paid ads24%
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Events24% ◀
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Press/PR18%
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Outbound/Sales16%
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Marketplaces/App stores8%
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Brand Authenticity2%
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Product expansion2%
