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Interact
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Researched profile. Starter Story's AI research system compiled this page from 47 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Interact logo

How Interact Grew

Quiz builder to grow email lists and engage customers.

How did Interact grow?

Summary of the sourced claims below

Interact's growth is primarily driven by inbound business, without spending on ads. They host webinars featuring their Chief Evangelist to engage customers, potential customers, and affiliate audiences. Interact maintains affiliate partnerships with thousands of creators and service providers who produce content such as articles, videos, and podcasts about the company. Content creation is a key growth pillar, including blog posts, tutorials, and quiz templates that help users create quizzes.

Channels

4 channels · grouped by how Interact grows

  • SEO

    · 2 mentions · 2 sources
    “Then we started building up content marketing, in a general sense, like how to do internet marketing. That didn't work either. We got traffic to the site, but no one was looking for quizzes. And then finally, the thing that did break us through was just writing very technical guides on how to bui...”
    high
    Show 1 more quote
    “At interact, we have three main pillars of growth. 1) Content: We create two main types of content. Blog post/YouTube/Podcast tutorials where we talk people through a specific topic related to a quiz. And quiz templates that give people an exact template they can follow/copy into their account to...”
    high

  • Affiliate program

    · 2 mentions · 2 sources
    “We started partnering with a lot of web designers who help people set up their websites and their online presence. And that worked really well because they're the ones that are usually recommending tools and resources to their small business clients. So that was accounting for 10-ish percent of r...”
    high
    Show 1 more quote
    “2) Affiliate partnerships. We have relationships with thousands of creators and service providers who act as affiliates for interact, but also are just partners for us and help us understand the market/what is needed. Our partners write content about interact and create videos + podcasts as well,...”
    high

  • Webinars

    · 1 mention
    “3) Webinars. We host webinars with our Chief Evangelist, Chanti Zak, who is the world’s leading expert on quiz strategy. We invite customers, potential customers, and the audiences of our affiliates to these sessions.”
    high

  • Inbound

    · 1 mention
    “How are you doing today and what does the future look like? All of our business is inbound at this point so we don’t spend on things like ads or anything like that.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Interact’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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