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Trackier
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Researched profile. Starter Story's AI research system compiled this page from 7 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Trackier Grew

Performance marketing software for real-time tracking

How did Trackier grow?

Summary of the sourced claims below

Trackier grew through multiple channels including organic LinkedIn outreach by identifying potential clients from event apps and setting up meetings. They also leveraged Reddit by posting blogs and offering free trials and API integrations to attract users. Face-to-face meetings at global events and exhibitions helped them gain customer satisfaction and referrals. Additionally, they used co-marketing partnerships, such as barter advertising with Samsung websites, and benefited from word-of-mouth referrals due to good client service.

Channels

7 channels · grouped by how Trackier grows

  • SEO

    · 1 mention
    “Eventually, they decided to focus on inbound marketing. And they did something really simple. They wrote help docs, which explained how to use a particular feature. And then they republished those same help docs as blog posts. And they started reaching out to other websites and getting them to al...”
    high

  • Word of mouth

    · 1 mention
    “Words of mouth was working side by side. So we were giving our clients like the best possible service. So we are getting the client from the reference as well”
    high

  • Partnerships

    · 1 mention
    “I did some co-marketing thing as well, where like I asked the Samsung websites to like post an ad and I'll just give you some kind of like usage of track here. So this is kind of a barter system that I did in our initial period.”
    high

  • Facebook Community

    · 1 mention
    “While meeting some clients like face-to-face, so yeah, later on we also did some exhibition in like global events. We also went and started attending the events like all around the world. So we start meeting our clients. So we find that there is a 100% of customer satisfaction and they were that ...”
    high

  • LinkedIn

    · 1 mention
    “Initially, so we we started setting up the meetings with the client. So we start approaching them on LinkedIn. So we know like, who all are coming from the events app. So we know the name, we know the company, then we start approaching them via LinkedIn. Then we fix meeting for like face to face ...”
    high

  • Reddit

    · 1 mention
    “Yeah, it was a combination of both things. So I was just keep on posting the blogs, I just offer them some deals, like I have, hey, I have 30 days free trial, you can use it for free for 30 days, with I have some API integrations that that might help you in boosting the ROI. So being a tech found...”
    high

  • Inbound

    · 1 mention
    “Eventually, they decided to focus on inbound marketing. And they did something really simple. They wrote help docs, which explained how to use a particular feature. And then they republished those same help docs as blog posts.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Trackier’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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