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The Savvy Couple
Finance B2C

The Savvy Couple is a personal finance blog and digital product business that teaches couples to budget, pay off debt, and make money online, selling workboo...

thesavvycouple.com · Founded 2016 · 29 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 29 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How The Savvy Couple Makes Money

Personal finance blog and digital products shop for families

How did The Savvy Couple monetize?

Summary of the sourced claims below

The Savvy Couple initially followed the common blogger model of earning from display ads, affiliate marketing, and sponsorships. Their income is described as coming from sponsorships, display ads, affiliate marketing, and selling their own products, in that order. Their own products include digital workbooks such as The Budgeting Binder and The Debt Binder, along with a flagship course called Bloggers' Secrets.

Revenue sources

6 sources · grouped by how The Savvy Couple makes money

  • Affiliate / referral commissions

    · 5 mentions · 4 sources
    “you've got certainly some affiliate sales happening, right? I don't know if you had ads on your site as well, like, okay, yeah, like display ads. Then you've got sponsorships. And then I think you had like digital courses, right? Or digital products. ... affiliates would probably be like 15%”
    high
    Show 4 more quotes
    “Our income is generated in the following order sponsorships, display ads, affiliate marketing, and selling our own products in that order.”
    high
    “We followed the normal revenue model most bloggers take using display ads, affiliate marketing, and sponsorships to make money in the beginning.”
    high
    “Another 20% comes from affiliate marketing, where they partner with other companies and earn a commission on sales that come from their blog.”
    high
    “After the second year of owning our site, we started making over $10,000/month through ads, affiliate marketing, and sponsorships.”
    high

  • Sponsorships & partnerships

    · 5 mentions · 4 sources
    “Another really interesting thing is that thesavvycouple.com makes a lot of money from sponsorships, and that's something that we haven't talked a lot about here on the Niche Pursuits podcast. I picked Kellen's brain quite a bit to get an idea of where is he finding these people to sponsor and pay...”
    high
    Show 4 more quotes
    “Our income is generated in the following order sponsorships, display ads, affiliate marketing, and selling our own products in that order.”
    high
    “We followed the normal revenue model most bloggers take using display ads, affiliate marketing, and sponsorships to make money in the beginning.”
    high
    “the remaining 10%, hopefully that all adds up to 100, is from sponsored marketing campaigns for brands.”
    high
    “After the second year of owning our site, we started making over $10,000/month through ads, affiliate marketing, and sponsorships.”
    high

  • Advertising revenue

    · 5 mentions · 4 sources
    “In a normal year, 20% comes from advertising. When a blogger gets into a premium ad network, one of these companies that runs banner ads, one of them is called Mediavine, one's called Adthrive, there's a few others. It can be a real game changer. So as soon as the clients met the qualifications f...”
    high
    Show 4 more quotes
    “We followed the normal revenue model most bloggers take using display ads, affiliate marketing, and sponsorships to make money in the beginning.”
    medium
    “We followed the normal revenue model most bloggers take using display ads, affiliate marketing, and sponsorships to make money in the beginning.”
    high
    “I don't know if you had ads on your site as well, like, okay, yeah, like display ads. Then you've got sponsorships. ... the other, I think 20% or whatever, it's going to be ads and sponsorships from there.”
    high
    “After the second year of owning our site, we started making over $10,000/month through ads, affiliate marketing, and sponsorships.”
    high

  • Course / training sales

    · 4 mentions · 3 sources
    “I believe this year we're at like 65% digital products and courses. ... We focused heavily on creating an email opt-in, getting them on our email list, selling them products. ... we can literally start a launch on our email list and sell our products or run a sale and make thousands of dollars by...”
    high
    Show 3 more quotes
    “We also created our flagship course Bloggers’ Secrets (https://thesavvycouple.teachable.com/p/bloggers-secrets) helping beginner bloggers take their struggling blog from $0 to $1,000+/month through proven expert strategies.”
    high
    “We also created our flagship course Bloggers’ Secrets ... helping beginner bloggers take their struggling blog from $0 to $1,000+/month through proven expert strategies.”
    high
    “Another 50% comes from products and courses, right? Now we're getting into the real money. The clients began selling their own digital products like budgeting templates and courses through a Shopify shop and teachable.”
    high

  • One-time / lifetime deals

    · 3 mentions · 2 sources
    “So we've had success with giving a freebie, our budget template. It's super colorful. It's super easy to use for people that are just getting into budgeting. And then from there, there'll be a tripwire for our budgeting binder. So that's worked really well. And then we also have a couple of bundl...”
    high
    Show 2 more quotes
    “We have two digital workbooks The Budgeting Binder (https://shop.thesavvycouple.com/products/the-budgeting-binder) and The Debt Binder (https://shop.thesavvycouple.com/products/the-debt-binder) that have helped thousands of families take control of their spending and pay off massive amounts of debt.”
    high
    “I make money primarily from ads and my own products.”
    medium

  • Physical products

    · 1 mention
    “We have two digital workbooks The Budgeting Binder ... and The Debt Binder ... that have helped thousands of families take control of their spending and pay off massive amounts of debt.”
    high

How 2,669 businesses make money

Of businesses with mapped revenue sources, the share using each — The Savvy Couple’s highlighted.
  • Recurring subscriptions
    65%
  • One-time / lifetime deals
    30% ◀
  • Services & consulting
    25%
  • Physical products
    21% ◀
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Usage-based fees
    10%
  • Add-ons & upsells
    10%
  • Advertising revenue
    9% ◀
  • Sponsorships & partnerships
    9% ◀
  • Marketplace commissions
    5%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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