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The Savvy Couple
Finance B2C

The Savvy Couple is a personal finance blog and digital product business that teaches couples to budget, pay off debt, and make money online, selling workboo...

thesavvycouple.com · Founded 2016 · 29 public sources · Updated 2 days ago

Researched profile. Starter Story's AI research system compiled this page from 29 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How The Savvy Couple Grew

Personal finance blog and digital products shop for families

How did The Savvy Couple grow?

Summary of the sourced claims below

Early on, The Savvy Couple focused heavily on Pinterest and lifestyle content, reaching 300,000 pages a month at their peak. They later shifted toward SEO-driven articles, realizing its importance, and after their second year of owning the site they began earning money through ads, affiliate marketing, and sponsorships. They built relationships with readers by sharing their personal story transparently, and they maintain an email list of 35,000.

Channels

19 channels · grouped by how The Savvy Couple grows

  • SEO

    · 5 mentions · 4 sources
    “SEO articles have one goal. Be the absolute BEST article on that topic on the entire internet. These are much longer in-depth articles that we pour our heart and soul into making the best they can be. SEO traffic is by far the best type of traffic because it’s very passive and most of the time th...”
    high
    Show 4 more quotes
    “SEO traffic is by far the best type of traffic because it’s very passive and most of the time the users are very warm and ready to take action (sign up or buy something).”
    high
    “we're very SEO driven and everything has a purpose. Everything's solving a problem”
    high
    “but then they switched, realizing the importance of search engine optimization. So Heelyn says if he had to do it all over again, he would have focused more on SEO from the start.”
    medium
    “Most of my traffic comes organically, so I need to write interesting and helpful SEO-optimised articles to rank successfully. Staying on the 1st page in search engines is hard work and if you can't beat the competition, your website won't become successful.”
    high

  • Organic social media

    · 4 mentions · 4 sources
    “Social articles are created to go viral on Pinterest (our heavy hitter), Facebook, Twitter, Instagram, etc. These are your more “listicle” articles that are short and sweet and fun to read. We are huge fans of starting with one social media platform and becoming an expert on it. We always recomme...”
    high
    Show 3 more quotes
    “So, as I said earlier, Brittany and I would just pump out as much content as possible. Kind of not a very good strategy nowadays. We're very SEO driven and everything has a purpose. Everything's solving a problem where I think our first article on the site was how to make the most out of Steeler'...”
    high
    “Heelyn and Brittany have really focused on their own personal story, like their kind of working class background, their desire to get out of debt, telling that story, sharing their journey very transparently and honestly with their readers. It's building this relationship.”
    medium
    “Now, the majority of my income comes from sponsored posts, holding retreats, and coaching/consulting. I get to work with brands like TripAdvisor, Expedia, and Amazon. This authority has allowed me to be a guest expert on other websites and be seen in huge publications like Forbes and USA Today.”
    medium

  • Pinterest

    · 4 mentions · 3 sources
    “But a big one was we were a very big lifestyle brand at the time. We were doing a lot of Pinterest stuff. We were big fans of Chasing Foxes, which is just a lifestyle magazine type of blog. And we learned Pinterest, everything we possibly could about Pinterest, making roundup posts, how to use ce...”
    high
    Show 3 more quotes
    “Social articles are created to go viral on Pinterest (our heavy hitter), Facebook, Twitter, Instagram, etc. We are huge fans of starting with one social media platform and becoming an expert on it. We always recommend new bloggers start on Pinterest as it’s a visual search engine and is the most ...”
    high
    “Social articles are created to go viral on Pinterest (our heavy hitter)... We always recommend new bloggers start on Pinterest as it’s a visual search engine and is the most evergreen social media platforms.”
    high
    “For example, early on, they focused most of their attention on Pinterest, but then they switched, realizing the importance of search engine optimization.”
    medium

  • Word of mouth

    · 3 mentions · 2 sources
    “The best form of advertising is word of mouth. It’s your reputation! If you do good work, you’ll get introduced to high quality people and new clients.”
    high
    Show 2 more quotes
    “Our income is generated in the following order sponsorships, display ads, affiliate marketing, and selling our own products in that order.”
    medium
    “The company now has over 40 team members and is still growing very quickly, something we've achieved through SEO and word-of-mouth referrals alone.”
    high

  • Partnerships

    · 2 mentions · 2 sources
    “I managed to grow a large social media following within a few months and was able to start monetising through digital products and brand partnerships.”
    high
    Show 1 more quote
    “Another 20% comes from affiliate marketing, where they partner with other companies and earn a commission on sales that come from their blog.”
    medium

  • Guest posts

    · 2 mentions · 2 sources
    “Dream 100, meaning people within our network that we would like to collaborate with, write guest posts with, possibly do backlinks with, and kind of working down your list that way. That's been really big for us in the last year or so...”
    high
    Show 1 more quote
    “As I had built up a network of finance bloggers I was able to conduct outreach and guest post on other sites to help build up my blog authority.”
    high

  • Advertising on social media

    · 2 mentions · 2 sources
    “We've had success with giving a freebie, our budget template ... and then from there, there'll be a tripwire for our budgeting binder. So that's worked really well ... we run directly to the customer, to our sales page on WePages to get sales that way ... we've been doing that. That was kind of a...”
    high
    Show 1 more quote
    “I started posting my pictures on Instagram then running Facebook ads to my website to give away my book for free.”
    high

  • LinkedIn

    · 1 mention
    “So links, what have been some of your biggest link building strategies that have worked really well? ... Dream 100, meaning people within our network that we would like to collaborate with, write guest posts with, possibly do backlinks with, and kind of working down your list that way. That's bee...”
    high

  • Brand collaborations and giveaways

    · 1 mention
    “Another really interesting thing is that thesavvycouple.com makes a lot of money from sponsorships, and that's something that we haven't talked a lot about here on the Niche Pursuits podcast. I picked Kellen's brain quite a bit to get an idea of where is he finding these people to sponsor and pay...”
    medium

  • Brand partnerships

    · 1 mention
    “what really helped us scale, like you said, is finding brands that wanted to work on big marketing packages, the five-figure, over $10,000 sponsorship packages with multiple articles, multiple Facebook ads, the whole shebang, if you will, with marketing and getting their brand in front of ours.”
    medium

  • Twitter

    · 1 mention
    “Social articles are created to go viral on Pinterest (our heavy hitter), Facebook, Twitter, Instagram, etc.”
    medium

  • Tutorial Video

    · 1 mention
    “making your site as user-friendly as possible, um, and making it unique with either visuals or YouTube videos. And we've been, uh, going pretty hard on YouTube this year, publishing one video a week and making them very keyword specific SEO driven.”
    high

  • Backlinks

    · 1 mention
    “Link building articles are created to have others share, link to, and collaborate on. Think expert roundups, studies, or awesome visuals others would want to link to. These types of articles are great because they can go viral and also are a huge SEO play with building out backlinks to your site.”
    high

  • Email marketing

    · 1 mention
    “if we're ever in a low month, we can literally start a launch on our email list and sell our products or run a sale and make thousands of dollars by just writing a few emails and sending them out type of thing.”
    high

  • Affiliate program

    · 1 mention
    “After the second year of owning our site, we started making over $10,000/month through ads, affiliate marketing, and sponsorships.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “And then depending on the month, we'll have another 25 to 40,000 from Facebook ads.”
    high

  • Facebook Community

    · 1 mention
    “The Savvy Couple Community (https://www.facebook.com/groups/thesavvycouple) Blogging With Purpose (https://www.facebook.com/groups/BloggingWithPurpose/)”
    medium

  • Email List Growth

    · 1 mention
    “I like to use our email list. We have an email list of 35,000. So we definitely put that in our package because that's where we really build a personal relationship with our audience.”
    medium

  • Online Community

    · 1 mention
    “Last year, we started a private community for online course creators, online coaches, membership builders, and professional content creators. In 10 months, we’ve grown a community to 7,000 members and launched our own professional journal for creators.”
    high

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — The Savvy Couple’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37% ◀
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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