S
S
Superwall
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 60 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Superwall logo

How Superwall Makes Money

Paywall management tool for mobile apps

How did Superwall monetize?

Summary of the sourced claims below

Superwall monetizes primarily through usage-based fees, charging a percentage of the revenue generated through their paywalls, referred to as Monthly Attributed Revenue (MAR). They also offer recurring subscription plans, such as a startup plan costing $49 per month plus 1% of MAR, and an indie plan with no monthly fee up to $10k MAR, then 1% of total MAR.

Revenue sources

5 sources · grouped by how Superwall makes money

  • Recurring subscriptions

    · 7 mentions · 7 sources
    “Assuming a 10% trial start rate, a 30-40% trial conversion rate and a proven out market, you can expect around $2,625 per month in proceeds on a $29.99/yr product.”
    high
    Show 6 more quotes
    “With that in mind, I've tried price points like $399/year or $90/month.”
    high
    “The median customer pays $200-300 per month, but the average customer pays $1,000-1,500 per month.”
    high
    “Startup — $49/mo + 1% MAR - For growing teams who need: Surveys & Localization”
    high
    “Halo AI leaned into this by prioritizing an $8.99/week price point as recommended by Apple’s latest pricing guidelines.”
    high
    “Indie $ 0 / month Up to $10k MAR, then 1% of total MAR”
    high
    “Startup $ 49 / month + 1% of MAR”
    high

  • Usage-based fees

    · 3 mentions · 3 sources
    “Superwall charges only on the revenue generated through our paywalls — what we call Monthly Attributed Revenue (MAR).”
    high
    Show 2 more quotes
    “New customers start on the self-serve 'startup plan' with usage-based pricing.”
    high
    “Once you cross $10K MAR, we take a 1% fee on total MAR.”
    high

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “If a user closes the paywall after clicking 'Send,' a secondary 'limited time' offer might appear, perhaps offering the first week for $1.99 via Stripe-integrated discount codes.”
    high
    Show 1 more quote
    “letting someone buy that feature in a one-off fashion has a two-fold effect: You gain immediate revenue.”
    medium

  • One-time / lifetime deals

    · 1 mention
    “Enterprise Custom 100% Custom Flat-Rate Pricing”
    medium

  • Services & consulting

    · 1 mention
    “We have this in-house team that basically come in for those first four weeks and they try all these things, they build all these things into the person’s app to run those experiments.”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Superwall’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30% ◀
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
S
Starter Story
Support Privacy Terms