Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Superwall makes money
Monetization →Superwall monetizes primarily through usage-based fees, charging a percentage of the revenue generated through their paywalls, referred to as Monthly Attributed Revenue (MAR). They also offer recurring subscription plans, such as a startup plan costing $49 per month plus 1% of MAR, and an indie plan with no monthly fee up to $10k MAR, then 1% of total MAR.
How Superwall grew
Growth →Superwall's growth was driven primarily through user-generated content on TikTok. A single video that performed well on TikTok's algorithm accounted for 70% of their installs.
Tools they use 5
Tools →
Stripe
Google Analytics
Intercom
Cloudflare
G
Google Fonts
Founder
Founders →
Key facts
- Website
- superwall.com
- Category
- SaaS
- Makes money via
- Recurring subscriptions, Usage-based fees +3
- Sources
- 57 public sources
Sources 57
Sources →39 web pages · 8 tweets · 5 YouTube videos
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
