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Superwall
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Source
Researched profile. Starter Story's AI research system compiled this page from 60 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Superwall Grew

Paywall management tool for mobile apps

How did Superwall grow?

Summary of the sourced claims below

Superwall's growth was driven primarily through user-generated content on TikTok. A single video that performed well on TikTok's algorithm accounted for 70% of their installs.

Channels

4 channels · grouped by how Superwall grows

  • Reddit

    · 1 mention
    “Another one of Lotts' earlier successes was Bible Buddy, which hit 100,000 monthly active users. It started as a WhatsApp bot before becoming an app. His growth hack there was Twitter ads targeting followers of celebrity pastors.”
    medium

  • TikTok Hashtags

    · 1 mention
    “Along the way, he had a video hit on the algorithm. This one video accounted for 70% of their installs.”
    high

  • TikTok Influencer Marketing

    · 1 mention
    “With a winner on their hands, they repurposed it as an ad, it performed just as well.”
    medium

  • User Generated Content

    · 1 mention
    “Growth for Pray Screen came primarily through UGC (not surprising in the consumer apps space) on TikTok.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Superwall’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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