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Researched profile. Starter Story's AI research system compiled this page from 57 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Superwall Grew
Paywall management tool for mobile apps
How did Superwall grow?
Summary of the sourced claims below
Superwall's growth was driven primarily through user-generated content on TikTok. A single video that performed well on TikTok's algorithm accounted for 70% of their installs.
Channels
3 channels · grouped by how Superwall grows
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Advertising on social media
· 1 mention“With a winner on their hands, they repurposed it as an ad, it performed just as well.”
medium -
TikTok Hashtags
· 1 mention“Growth for Pray Screen came primarily through UGC (not surprising in the consumer apps space) on TikTok. Lotts ran about 10-12 TikTok accounts with an agency's help, testing different hooks and content styles.”
medium -
User Generated Content
· 1 mention“Growth for Pray Screen came primarily through UGC (not surprising in the consumer apps space) on TikTok. Lotts ran about 10-12 TikTok accounts with an agency's help, testing different hooks and content styles.”
medium
How 3,283 businesses grow
Of businesses with mapped growth channels, the share using each —
Superwall’s highlighted.
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Referral/Word-of-mouth64%
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Social media64% ◀
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Search/SEO58%
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Email47%
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Community37%
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Content/Inbound35% ◀
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Partnerships32%
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Events24%
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Paid ads23%
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Outbound/Sales19%
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Press/PR17%
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Marketplaces/App stores12%
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Podcasting4%
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Influencer partnerships3%
