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Submagic
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Researched profile. Starter Story's AI research system compiled this page from 52 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Submagic Makes Money

AI tool for rapid short-form video editing

How did Submagic monetize?

Summary of the sourced claims below

Submagic monetizes primarily through recurring subscription plans that offer tiered pricing with features ranging from basic subtitle generation to unlimited videos, custom templates, and 4K exports. They also offer add-ons such as Magic Clips for an additional monthly fee. Additionally, Submagic has an affiliate program that pays 30% commission on the lifetime value of customers referred by affiliates.

Revenue sources

5 sources · grouped by how Submagic makes money

  • Recurring subscriptions

    · 9 mentions · 9 sources
    “Starter + Magic Clips For individuals to start with video creation 12€ 24€/member/month billed yearly”
    high
    Show 8 more quotes
    “they hit the first million in ARR in just 90 days.”
    high
    “Starter Plan (€12/month)”
    high
    “Submagic Professional Plan... costs €23 monthly if choosing the annual billing.”
    high
    “SubMagic generates $8M in revenue.”
    high
    “They start at just $19 per month for the Starter plan.”
    high
    “$12/month”
    high
    “Free : $0/mo — Core features, Limited usage, Community support”
    high
    “Offers tiered pricing with features scaling from basic subtitle generation to unlimited videos, custom templates, and 4K exports.”
    medium

  • Affiliate / referral commissions

    · 4 mentions · 4 sources
    “you're going to become an affiliate of TikTok Magic, you're going to sell this product, and I'm going to give you a 30% commission on the lifetime value of every customer that you're going to bring to me.”
    high
    Show 3 more quotes
    “They earned a 30% commission on any conversions tied to their content.”
    high
    “we have more than 10,000 affiliates today. Uh we have a very generous program. (00:20) We give 30% revenue on the lifetime value of the customers.”
    high
    “Submagic has generated €1,635,717 in total revenue, averaging over €85,000 per month with a network of 9,000+ promoters.”
    high

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “Starter + MAGIC CLIPS for individuals to start with video creation $12/member/month billed yearly.”
    high
    Show 1 more quote
    “The free version covers all the essential features and some AI tools you need to decide if it is the right video editing tool for your YouTube shorts or other social media platforms.”
    medium

  • Add-ons & upsells

    · 2 mentions · 2 sources
    “You can also add Magic Clips Add-On to your subscription for just $19 per month.”
    high
    Show 1 more quote
    “We started Magic Clips 5 months ago as an add-on.”
    medium

  • Usage-based fees

    · 1 mention
    “Need more API minutes? Add credit packs after purchasing a plan. 500 min $75/mo”
    high

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Submagic’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23% ◀
  • Affiliate / referral commissions
    15% ◀
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9% ◀
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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