Researched profile. Starter Story's AI research system compiled this page from 49 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Submagic makes money
Monetization →Submagic monetizes primarily through recurring subscription plans that offer tiered pricing with features ranging from basic subtitle generation to unlimited videos, custom templates, and 4K exports. They also offer add-ons such as Magic Clips for an additional monthly fee. Additionally, Submagic has an affiliate program that pays 30% commission on the lifetime value of customers referred by affiliates.
How Submagic grew
Growth →Submagic grew primarily through an affiliate program that generated significant revenue and involved a large network of promoters, contributing about 20% of their global revenue and helping them reach their first million in annual recurring revenue quickly. They also leveraged word of mouth by closely engaging with early customers through WhatsApp groups, which facilitated rapid product feedback and retention. Additionally, Submagic utilized short form content on platforms like TikTok, where posting demo videos led to a wave of paying customers and signaled them to increase their efforts. Their growth was further supported by a combination of marketing strategies including SEO, paid ads, influencer marketing, and building an online community.
Tools they use 3
Tools →
YouTube
TikTok
LinkedIn
Founder
Founders →
Key facts
- Website
- submagic.co
- Category
- SaaS
- Customers
- B2B & B2C
- Founded
- 2023 · 3 years ago
- Makes money via
- Recurring subscriptions, Affiliate / referral commissions +3
- Sources
- 49 public sources
Sources 49
Sources →Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
