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Submagic
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Researched profile. Starter Story's AI research system compiled this page from 52 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Submagic Grew

AI tool for rapid short-form video editing

How did Submagic grow?

Summary of the sourced claims below

Submagic grew primarily through an affiliate program that generated significant revenue and involved a large network of promoters, contributing about 20% of their global revenue and helping them reach their first million in annual recurring revenue quickly. They also leveraged word of mouth by closely engaging with early customers through WhatsApp groups, which facilitated rapid product feedback and retention. Additionally, Submagic utilized short form content on platforms like TikTok, where posting demo videos led to a wave of paying customers and signaled them to increase their efforts. Their growth was further supported by a combination of marketing strategies including SEO, paid ads, influencer marketing, and building an online community.

Channels

18 channels · grouped by how Submagic grows

  • Affiliate program

    · 2 mentions · 2 sources
    “Affiliation today represents a 20% of our revenue like 20% of our global revenue is coming from affiliation.”
    high
    Show 1 more quote
    “So that affiliate vehicle was basically the main way that you got to the first million in ARR very fast.”
    high

  • Referral Program

    · 2 mentions · 2 sources
    “Since launching their affiliate program, Submagic has generated €1,635,717 in total revenue, averaging over €85,000 per month with a network of 9,000+ promoters.”
    high
    Show 1 more quote
    “He kept refining the message, talking to users, and recruited dozens of small creators to promote SubMagic as affiliates.”
    high

  • Word of mouth

    · 2 mentions · 2 sources
    “We are super focused on the customer experience and as a bootstrap company like the best marketing we can you can have is like one of most it's free and so we really get inspired by branches from Airbnb about this 10star customer experience ... so we try to do like super like incredible things wi...”
    high
    Show 1 more quote
    “Why his WhatsApp group became the engine for word of mouth, retention, and rapid product feedback.”
    high

  • Facebook Community

    · 1 mention
    “Once I launched to a paid plan was a popup where you said, "Hey, join our Discord community." Um, and so you have Discord here. You just mentioned WhatsApp as well. You got 7,600 members here. ... For me, the first 100 customers of some magic I took on Stripe the information I reach out to them I...”
    high

  • Online Community

    · 1 mention
    “We push super hard on the brand and on the marketing through affiliation, SEO, paid ads, influence marketing and there is this kind of like wall of mouse that have been driven a lot of growth for some magic.”
    high

  • LinkedIn

    · 1 mention
    “We push super hard on the brand and on the marketing through affiliation, SEO, paid ads, influence marketing and there is this kind of like wall of mouse that have been driven a lot of growth for some magic.”
    high

  • Reddit

    · 1 mention
    “Once I launched to a paid plan was a popup where you said, "Hey, join our Discord community." Um, and so you have Discord here. You just mentioned WhatsApp as well. You got 7,600 members here.”
    medium

  • Welcome Email

    · 1 mention
    “At the beginning of Submagic, we were very close with the customers, like very close. Every customer I told you that buy Submagic, I take their WhatsApp and I create a WhatsApp group with them ... They were like testing the product for us. They were paying us. ... they start talking about it arou...”
    high

  • Build New Tools

    · 1 mention
    “Their initial growth came from affiliation with natural signups through their website and influencer marketing with creators, giving them affiliate codes.”
    high

  • Create Demand

    · 1 mention
    “If you had to pick only two growth channels, what were the two most impactful? I would say short form content.”
    high

  • TikTok Hashtags

    · 1 mention
    “But with no budget, he posted rough demo videos on TikTok, just screen recordings and a few words to camera, and after 10 days, one finally took off. That video led to a wave of paying customers and gave him the signal to double down.”
    high

  • Thought Leaders

    · 1 mention
    “We were lucky in a way that we arrived at the perfect moment where ChatGPT were booming. Short form content was like the beginning, the rising of short form content. Alex Almozy was booming. We surf on this wave. Like Alex Almozy, we use his branding. Not his branding, but the template, Almozy's ...”
    medium

  • Email Another Businesses Subscriber List

    · 1 mention
    “We are going fully into the US. Forget about the French country. Let's go full in. And so he said like there is one thing we can try is product hunt... from this day it was the best decision ever because like our main market became the US from this day.”
    high

  • Referrals

    · 1 mention
    “We push super hard on the brand and on the marketing through affiliation, SEO, paid ads, influence marketing and there is this kind of like wall of mouse that have been driven a lot of growth for some magic.”
    high

  • SEO

    · 1 mention
    “We push super hard on the brand and on the marketing through affiliation, SEO, paid ads, influence marketing and there is this kind of like wall of mouse that have been driven a lot of growth for some magic.”
    high

  • Tik Tok Ads

    · 1 mention
    “We should try tiktok ads okay what is the investments what is the time what is the potential error okay let's try oh it didn't work iterate adjust no work okay we stop we cut let's go on this let's go and try and then we we just write down the playbook we just write down what what did we do we we...”
    medium

  • Email marketing

    · 1 mention
    “Yes, we use a combination of automated emails and marketing assets.”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “We push super hard on the brand and on the marketing through affiliation, SEO, paid ads, influence marketing and there is this kind of like wall of mouse that have been driven a lot of growth for some magic.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Submagic’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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