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Snappa
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Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Snappa logo

How Snappa Makes Money

Graphic design tool for non-designers.

How did Snappa monetize?

Summary of the sourced claims below

Snappa monetizes primarily through recurring subscription plans, offering a free plan with limited downloads to encourage users to upgrade if they use the product regularly. The company has achieved significant recurring revenue milestones, including over $55,000 in monthly recurring revenue and crossing $1 million in annual recurring revenue.

Revenue sources

1 source · grouped by how Snappa makes money

  • Recurring subscriptions

    · 7 mentions · 7 sources
    “I would say our free plan is almost more of a free trial than a true free plan. We cap the number of downloads at 3 per month so you can get enough usage to trial the product and see if it's valuable, or if you just need it once in a while. However, if you use it regularly you'll bump up against ...”
    high
    Show 6 more quotes
    “Christopher talks about what does it take to build a SaaS business and why did he build Snappa.”
    medium
    “Once the first week of the promotion was over, we had signed up 239 customers which amounted to $2,000 in monthly recurring revenue (MRR).”
    high
    “And by the time my year was over, it was just around the time that we had launched Snappa and we got, you know, pretty good traction right from the start.”
    medium
    “we got to about 10k MRR in six months. We hit a million in ARR just before COVID.”
    high
    “we’re currently doing over $55k USD in monthly recurring revenue (MRR).”
    high
    “we’ve recently crossed $1M in annual recurring revenue (ARR).”
    high

How 1,861 businesses make money

Of businesses with mapped revenue sources, the share using each — Snappa’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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