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Snappa
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Researched profile. Starter Story's AI research system compiled this page from 46 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Snappa logo

How Snappa Grew

Graphic design tool for non-designers.

How did Snappa grow?

Summary of the sourced claims below

Snappa grew primarily through content marketing and SEO, focusing on creating blog posts that ranked for high-volume keywords and attracted organic traffic from search engines. A viral blog post about where to find free stock photos significantly boosted their traffic and search rankings, contributing to their growth. They also used guest posting and shared content on community sites like Reddit and Designer News to gain traction.

Channels

6 channels · grouped by how Snappa grows

  • SEO

    · 5 mentions · 5 sources
    “Once it was posted on StumbleUpon, it started going viral! The day after it was posted on StumbleUpon, we received over 17,000 visits to the blog post. More importantly though, we started ranking in Google for 'free stock photos' just several days later.”
    high
    Show 4 more quotes
    “Using this flywheel model, we’ve been able to scale Snappa to $1M USD in ARR in just over 4 years. We’ve done this without taking any outside funding or spending any money on paid advertising.”
    high
    “a bit of a fluke thing was I was... we had written a blog post about where to find free stock photos that ended up going viral.”
    medium
    “we were able to rank for these keywords that were getting quite a bit of search volume”
    high
    “Once that started to get a little saturated, we really focused on content marketing and SEO. Then that became the catalyst for more growth and how we ended up getting past $1M/ARR.”
    high

  • Word of mouth

    · 1 mention
    “By simply adding StockSnap to our blog post, we were generating a significant stream of traffic to the site which compounded nicely as word of mouth spread.”
    high

  • Email marketing

    · 1 mention
    “there's a kind of a word of mouth element involved”
    high

  • Press

    · 1 mention
    “we had done a lot of content marketing for that site. That's pretty much how we grew it.”
    high

  • Guest posting

    · 1 mention
    “After sharing it on various community sites like Reddit and Designer News, the post started getting some traction.”
    high

  • First Dollar Earned from New Mobile App

    · 1 mention
    “The other thing we did was guest posting and we tried to add a lot of value to the blogs that we would guest post on.”
    medium

How 2,670 businesses grow

Of businesses with mapped growth channels, the share using each — Snappa’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18% ◀
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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