Source

Snappa

SaaS B2C

Snappa is a graphic design tool that helps non-designers create online graphics quickly and easily.

snappa.com · Founded 2015 · 40 public sources · Updated 6 days ago

Researched profile. Starter Story's AI research system compiled this page from 40 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Snappa makes money

Monetization →

Snappa monetizes primarily through recurring subscription plans, offering a free plan with limited downloads to encourage users to upgrade if they use the product regularly. The company has achieved significant recurring revenue milestones, including over $55,000 in monthly recurring revenue and crossing $1 million in annual recurring revenue.

Recurring subscriptions

How Snappa grew

Growth →

Snappa grew primarily through content marketing and SEO, focusing on creating blog posts that ranked for high-volume keywords and attracted organic traffic from search engines. A viral blog post about where to find free stock photos significantly boosted their traffic and search rankings, contributing to their growth. They also used guest posting and shared content on community sites like Reddit and Designer News to gain traction.

SEO
Side project marketing
Email marketing
Organic social media
LinkedIn
Content marketing
+7 more channels →

Tools they use 17

Tools →
Google Analytics Stripe MixPanel Ahrefs Xero Buffer HelpScout Calendly Unsplash Baremetrics +7 more

Founder

Founders →
Christopher Gimmer
Christopher Gimmer
@cgimmer

Key facts

Website
snappa.com
Category
SaaS
Customers
B2C
Founded
2015 · 11 years ago
Makes money via
Recurring subscriptions
Every number is a quote

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