SEO testing platform for data-driven marketers
SEOTesting.com monetized primarily through recurring subscription plans, starting at $10 per month and later increasing prices without slowing customer growth. The founder also earned income from SEO consulting and other projects outside of the subscription service.
“When I started charging customers I had the basic plan at $10. ... So I thought I’d be nice and charge just $10 a month. ... I’ve recently put prices up - which hasn’t slowed down growth of total customers at all, and therefore means better MRR each month.”
“we've been open with our numbers on Twitter. We do an update perhaps every quarter or so, and at the moment we're just over $18,000 monthly recurring revenue, just over 330 customers.”
“SanityCheck isn’t generating enough revenue to support me and my family by itself, so I get an income from some SEO consulting and other projects too.”