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Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How SEOTesting.com Grew

SEO testing platform for data-driven marketers

How did SEOTesting.com grow?

Summary of the sourced claims below

SEOTesting.com grew primarily through word of mouth, as users shared their positive experiences with the tool within SEO communities. The founder actively participated in SEO communities on platforms like Facebook, LinkedIn, and Slack, sharing the tool and receiving initial feedback and signups from these groups. Paid Twitter advertising, including promoted tweets, also contributed to gaining initial traction and driving trial users.

Channels

9 channels · grouped by how SEOTesting.com grows

  • Online Community

    · 2 mentions · 2 sources
    “I was in a lot of SEO communities at the time, Facebook groups and Slack channels and so on, and so I just shared it there and said, look, here's a free tool, give it a try, let me know what you think about it, and that's kind of where the initial feedback originated,”
    high
    Show 1 more quote
    “Once it was up and running, with a really basic Bootstrap Theme, I posted about it on a few SEO communities I was a member of and people started to sign up.”
    high

  • Paid social ads

    · 2 mentions · 2 sources
    “We did quite well with some paid Twitter advertising. So Twitter's good in terms of SEO community again. I say good, like there's lots of moaning and shouting and arguing on there, but there are lots of SEO people on Twitter, which is when people are all together in one place, it's a good place t...”
    high
    Show 1 more quote
    “Twitter has great community of SEO people tweeting. I am always updating what I am working on, and promoted Tweets has been a good driver of trial users.”
    high

  • Organic social media

    · 1 mention
    “Twitter has great community of SEO people tweeting. I am always updating what I am working on, and promoted Tweets has been a good driver of trial users.”
    high

  • Email List Growth

    · 1 mention
    “Even during the start of Isabel’s treatment I wrote about it in the email newsletter and apologised if sometimes I was a bit slow in replying to support emails. I will forever remember the emails back from people sending best wishes.”
    medium

  • Word of mouth

    · 1 mention
    “Word of mouth has always been good. So people like speaking about the good tools that they're finding to help them with their SEO work. So we've always had good kind of word of mouth marketing, which I know is difficult to scale, but it's invaluable, I guess, from a thing you can't buy or pay for.”
    high

  • LinkedIn

    · 1 mention
    “There are lots of SEO communities on Facebook and LinkedIn. I was a member and involved in these long before I started working on SanityCheck, so when I did share my project in them it wasn’t seen as spam.”
    high

  • Inbound

    · 1 mention
    “People in these communities are also friends and so recommend SanityCheck whenever someone posts a problem or question which SanityCheck can help solve or answer.”
    medium

  • Great customer service

    · 1 mention
    “I have always been honest with the users and customers of SanityCheck. They understand that it is just me behind the code, marketing and support - and they have embraced that and I hope they feel like they have been part of the journey of SanityCheck.”
    medium

  • Pay Per Click Advertising

    · 1 mention
    “I put some budget into promoted tweets - but have never really got Google or Facebook Ads to work.”
    high

How 2,667 businesses grow

Of businesses with mapped growth channels, the share using each — SEOTesting.com’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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