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Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Retention Makes Money
Customer identification tool for anonymous website visitors
How did Retention monetize?
Summary of the sourced claims below
Retention monetized through recurring subscriptions and by offering add-ons and upsells to e-commerce stores. One of their products expanded the audiences of abandonment flows in addition to adding to email lists.
Revenue sources
4 sources · grouped by how Retention makes money
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Recurring subscriptions
· 2 mentions · 2 sources“he's now adding 60,000 of new MRR per month, on average, for the past three months.”
highShow 1 more quote
“I spent $5,000 and got 10K monthly recurring revenue in week one.”
high -
One-time / lifetime deals
· 1 mention“they were using their tool to sort of compare it to what RB to B might be.”
medium -
Usage-based fees
· 1 mention“The freemium offer is 200 leads per month... and then for integrations and email and everything else, it starts at 99 bucks a month for that.”
high -
Add-ons & upsells
· 1 mention“we added another product for e-commerce stores, which in addition to just adding to your email list, it expanded the audiences of abandonment flows.”
medium
How 2,743 businesses make money
Of businesses with mapped revenue sources, the share using each —
Retention’s highlighted.
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Recurring subscriptions65% ◀
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One-time / lifetime deals30% ◀
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Services & consulting25%
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Physical products21%
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Affiliate / referral commissions14%
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Course / training sales11%
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Usage-based fees10% ◀
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Add-ons & upsells10% ◀
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Advertising revenue9%
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Sponsorships & partnerships9%
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Marketplace commissions4%
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Licensing2%
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Donations & tips2%
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Setup / onboarding fees2%
