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Retention
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Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Retention Makes Money

Customer identification tool for anonymous website visitors

How did Retention monetize?

Summary of the sourced claims below

Retention monetized through recurring subscriptions and by offering add-ons and upsells to e-commerce stores. One of their products expanded the audiences of abandonment flows in addition to adding to email lists.

Revenue sources

2 sources · grouped by how Retention makes money

  • Recurring subscriptions

    · 1 mention
    “I spent $5,000 and got 10K monthly recurring revenue in week one.”
    high

  • Add-ons & upsells

    · 1 mention
    “we added another product for e-commerce stores, which in addition to just adding to your email list, it expanded the audiences of abandonment flows.”
    medium

How 1,859 businesses make money

Of businesses with mapped revenue sources, the share using each — Retention’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    30%
  • Physical products
    29%
  • One-time / lifetime deals
    23%
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    10%
  • Usage-based fees
    9%
  • Advertising revenue
    9%
  • Add-ons & upsells
    9% ◀
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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