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Retention
SaaS B2B & B2C

Retention.com is a SaaS company that helps businesses identify and convert website visitors using email addresses and data-driven marketing tools.

retention.com · Founded 2019 · 13 public sources · Updated 4 days ago

Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Retention Grew

Customer identification tool for anonymous website visitors

How did Retention grow?

Summary of the sourced claims below

Retention grew through partnerships, affiliate programs, and events, particularly by targeting large Shopify stores with strong product-market fit. The company also shifted to a more guided approach by conducting demos with e-commerce stores and providing clear instructions to help them succeed, which marked a significant change in their growth strategy. Additionally, organic LinkedIn brand marketing and thought leadership contributed to the growth of their B2B segment.

Channels

6 channels · grouped by how Retention grows

  • Advertising on social media

    · 1 mention
    “Put it on Facebook, ran it to a Shopify audience, spent $5,000 and got 10K monthly recurring revenue in week one.”
    high

  • Word of mouth

    · 1 mention
    “I think you need very strong word of mouth to make anything else work because I was trying everything and the conclusion they came to is like, the people who can afford to buy these Facebook ads are people who already have word of mouth and people are hearing about everywhere. And then the ad sho...”
    high

  • Direct sales

    · 1 mention
    “we started focusing more on outbound to e-commerce stores and then kind of without us knowing it over the next 18 months, they became this like killer ICP for us and they were much lower churn. So our business was growing because of it.”
    high

  • Organic social media

    · 1 mention
    “they'll bring me on and have me talk about how I grew my SaaS from zero to 4 million ARR in nine months using LinkedIn, and I'll talk about what I do in LinkedIn, but like the only reason that LinkedIn worked is because my product was dope, right?”
    high

  • Thought Leadership

    · 1 mention
    “...the rest of my go-to-market, which is like founder led thought leadership, I think a free offer like compliments that really well, cause like the only thing I'm trying to do is like air cover, like very, uh, if you look at my posts...I think I've earned the right to say my stuff is so good tha...”
    high

  • LinkedIn Content

    · 1 mention
    “I have this incredible brand play for the B2B product. That's just this LinkedIn thought leadership. And every week out of nowhere, we get 350 people signing up for a free product and 10% of them convert...”
    high

How 3,362 businesses grow

Of businesses with mapped growth channels, the share using each — Retention’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58%
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    36% ◀
  • Partnerships
    32%
  • Events
    24%
  • Paid ads
    23%
  • Outbound/Sales
    18% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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