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Retention
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Researched profile. Starter Story's AI research system compiled this page from 10 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Retention Grew

Customer identification tool for anonymous website visitors

How did Retention grow?

Summary of the sourced claims below

Retention grew through partnerships, affiliate programs, and events, particularly by targeting large Shopify stores with strong product-market fit. The company also shifted to a more guided approach by conducting demos with e-commerce stores and providing clear instructions to help them succeed, which marked a significant change in their growth strategy. Additionally, organic LinkedIn brand marketing and thought leadership contributed to the growth of their B2B segment.

Channels

3 channels · grouped by how Retention grows

  • Word of mouth

    · 1 mention
    “We went from letting the market use the product, however it wanted to, to telling these e-comm stores exactly what to do to be successful. We’d only do demos with e-comm stores. At the end of the demo, it was five slides that sort of answered their basic questions… That was the biggest change.”
    high

  • Partnerships

    · 1 mention
    “It’s like partnerships and, you know, affiliate and events and all that stuff. But I’m interested more in that in that three to 10… there’s a whole go-to-market motion that if you have incredible product market fit with large Shopify stores that you can do, and it’s like partnerships.”
    medium

  • LinkedIn

    · 1 mention
    “The only reason our B2B, which is selling B2B, the only thing has grown, it’s, we’re almost a 5 million ARR with five people in like 12. The only reason it’s doing what it is is because I’m doing only brand marketing. You can’t measure it on a day-to-day basis... I have this incredible brand play...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Retention’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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