Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Retention makes money
Monetization →Retention monetized through recurring subscriptions and by offering add-ons and upsells to e-commerce stores. One of their products expanded the audiences of abandonment flows in addition to adding to email lists.
How Retention grew
Growth →Retention grew through partnerships, affiliate programs, and events, particularly by targeting large Shopify stores with strong product-market fit. The company also shifted to a more guided approach by conducting demos with e-commerce stores and providing clear instructions to help them succeed, which marked a significant change in their growth strategy. Additionally, organic LinkedIn brand marketing and thought leadership contributed to the growth of their B2B segment.
Tools they use
Tools →Searched — no tools named in public sources
Founder
Founders →
Key facts
- Website
- retention.com
- Category
- SaaS
- Customers
- B2B & B2C
- Founded
- 2019 · 7 years ago
- Makes money via
- Recurring subscriptions, One-time / lifetime deals +2
- Sources
- 13 public sources
Sources 13
Sources →9 podcasts · 3 other · 1 YouTube
Each sourced figure on this page is a verbatim quote from a public source. Hover the marker to preview it, click to read it in context.
