How Rella Grew

“Yeah, we, our community is incredibly active, which is really a blessing. It can definitely get overwhelming sometimes, but it is a good thing, I think.”

Practicalfounders high

“Definitely social media helped. So it was not the only thing. Social media was a big driver and it was Rella's social media, it was not my personal social media.”

Practicalfounders high

“We do have an affiliate program where people can get $10 for every person they refer. And that's any of our users. That's not just influencers. We have about 600 and something people that have signed up to the affiliate program and we've paid out thousands of dollars, you know, so it only works.”

Practicalfounders high

“Form relationships with similar podcasters”

Getrella medium

“So she does all of our demos. She is on the pulse with our customers. She does all of our email marketing campaigns, reaching out to customers. Me and her work hand in hand with marketing a lot, but she focuses more on middle of the funnel, I always say. So people that have already heard about Re...”

Practicalfounders medium

“Pitch yourself to similar podcasts to come on as a guest”

Getrella medium

“Ask listeners to review and give review shoutouts”

Getrella medium

“So we would reach out to the organizers of those groups and say, hey, we have this tool. We'd love to give a demo to your audience. And even if it was 50 people, those 50 people were like, oh my gosh, this is so cool. And then they would sign on to Rela.”

Practicalfounders high

“One thing that we're known for within our community is that we actually listen to our customers and we implement their feedback very quickly.”

Practicalfounders high

“One thing that we're known for within our community is that we actually listen to our customers and we implement their feedback very quickly.”

Practicalfounders high

“So we started doing influencer campaigns recently. We do have an affiliate program where people can get $10 for every person they refer. And that's any of our users. That's not just influencers. We have about 600 and something people that have signed up to the affiliate program and we've paid out...”

Practicalfounders high

“They would post about it on social media. And then that kind of snowballed.”

Practicalfounders high

“I started when I was just 15 years old on YouTube actually ... It was the first time that people that I didn't know were following me We're watching content ... So YouTube was my first Community building platform I would say”

Practicalfounders high

“What's the best next thing is, you know, founders that raise too much funding get ahead of themselves as opposed to what is the next best thing for our customers, for our users and so forth. So you're effectively a bootstrap company. You raise some money, but you, you know, spent all that on Rell...”

Practicalfounders low