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Pretty Arrow
Finance B2B & B2C

Pretty Arrow sells budgeting templates built in Google Sheets and Excel, primarily through Etsy, for young women who want to pay off debt and manage a househ...

prettyarrow.com · Founded 2021 · 13 public sources · Updated 26 minutes ago

Researched profile. Starter Story's AI research system compiled this page from 13 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Pretty Arrow Makes Money

Budgeting spreadsheet templates for Google Sheets and Excel

How did Pretty Arrow monetize?

Summary of the sourced claims below

Pretty Arrow sells budgeting spreadsheet templates and printables, including Google Sheets and Excel budget templates, through its shop. The business has sold over 29,000 spreadsheets since launching in 2021, priced at roughly $7 to $25 per product. Revenue comes from one-time sales of these digital downloads, and the owner has also been asked about licensing resellable versions and charging fees for custom spreadsheets, though no such arrangement is confirmed for this business.

Revenue sources

5 sources · grouped by how Pretty Arrow makes money

  • One-time / lifetime deals

    · 8 mentions · 7 sources
    “What it sells are budgeting templates for Google Sheets and Excel, with cumulative sales since launch topping 29,000 units ... spreadsheets had far more search demand than printables, and less competition. She learned how to use Google Sheets from YouTube tutorials and shipped her first spreadshe...”
    high
    Show 7 more quotes
    “She discovered the opportunity to sell budgeting templates on Etsy and used keyword research to create products tailored specifically to her target audience of young women. Since launching in 2021, she has sold over 29,000 spreadsheets...”
    high
    “I started with a $5 spreadsheet and I knew I was on to something big because within the first 24 hours, I'd made my first sale.”
    high
    “Since I sold that first spreadsheet in 2021, I’ve now sold over 29,000 of them!”
    medium
    “Since I sold that first spreadsheet in 2021, I’ve now sold over 29,000 of them!... At first, I listed a printable with over 50 budgeting pages for sale (I designed this in Canva). ... I had my first spreadsheet made. When I started selling spreadsheets...I had fun with it and started designing so...”
    high
    “Emily currently earns 6 figures per year selling her spreadsheet templates.”
    high
    “💰Pretty Arrow$7-$25Since 2021 marginExamples: Budget spreadsheets, finance trackers, debt payoff planners”
    high
    “She makes money online by selling Google Sheets budget templates and printables. The shop currently has over 30,000 sales. ... Her first spreadsheet made a $5 sale on day one, reached $5K/month within three months, and hit $15K/month within six months, proving that selling digital downloads can b...”
    high

  • Affiliate / referral commissions

    · 1 mention
    “Ecomflow.com employs a freemium model, offering free community access on Skool and monetizing through affiliate commissions;”
    high

  • Services & consulting

    · 1 mention
    “But if it's something really specific, you know, we, we charge a fee for that. And that is another great way to make money with spreadsheets online because a lot, you would be surprised. A lot of people want a custom made spreadsheet and they can't really find that many people out there that are ...”
    high

  • Licensing

    · 1 mention
    “Also a lot of people reaching out that want me to make them a spreadsheet that they can resell in their own business. So there's a lot of different ways to monetize this business for sure. Yeah. I noticed one of your listings was the, uh, you know, private label rights or like, here's the, here's...”
    high

  • Course / training sales

    · 1 mention
    “trying to help my students for my course spreadsheets that sell. We're really excited. We have about 120 students right now.”
    high

How 2,652 businesses make money

Of businesses with mapped revenue sources, the share using each — Pretty Arrow’s highlighted.
  • Recurring subscriptions
    65%
  • One-time / lifetime deals
    29% ◀
  • Services & consulting
    25% ◀
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10%
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    4%
  • Licensing
    2% ◀
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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