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pganalyze
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Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How pganalyze Grew

Database optimization tool for Postgres users

How did pganalyze grow?

Summary of the sourced claims below

pganalyze grew through multiple channels including a weekly educational video series on YouTube, which attracted over 2100 subscribers and generated word-of-mouth referrals among users moving to new companies. They also conducted successful webinars with hundreds of live attendees and used lifecycle email campaigns to engage potential customers without being intrusive. Additionally, pganalyze invested in SEO through blog posts and organic search traffic, which took multiple months to years to become significant.

Channels

5 channels · grouped by how pganalyze grows

  • SEO

    · 1 mention
    “I think always do something else as well, if you're trying to get revenue fast. But I would say at the very least multiple months to actually get good content that actually is successful. And then probably multiple years to the point that we can say our organic search traffic, for example, is sig...”
    high

  • Word of mouth

    · 1 mention
    “Yes, some word of mouth as well, like these days. So we definitely get people that are like, Hey, I used you guys at the previous company. Now I'm at a new company. So I still like the product. So can we use it here?”
    high

  • Email marketing

    · 1 mention
    “So we have a lifecycle email campaign. So let's say, so a couple of things actually, so you can sign up for a newsletter. That's one way of getting into the system, so to say. ... Once they give us an email address, we try not to be obnoxious, but we do try to give them a little bit of a, Hey, yo...”
    high

  • Webinars

    · 1 mention
    “Now what we do in these monthly newsletters is besides product updates, we have started doing webinars about two years ago... these webinars have been really successful, like we had multiple 100 people, I think 400 people show up live for webinar, which is very unusual.”
    high

  • Video content

    · 1 mention
    “One and a half years ago, we started a weekly video series on YouTube called five minutes of Postgres. It’s definitely generating results ... that channel has 2100 subscribers ... people find these videos really educational and talk about them to their colleagues.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — pganalyze’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24% ◀
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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