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Paperform
SaaS B2B

Paperform is an online form builder that allows users to create beautiful, customizable online forms, payment pages, and product pages quickly and intuitivel...

paperform.co · Founded 2016 · 18 public sources · Updated about 10 hours ago

Researched profile. Starter Story's AI research system compiled this page from 18 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Paperform Grew

No-code form builder for businesses and creators

How did Paperform grow?

Summary of the sourced claims below

Paperform grew initially by launching on AppSumo, which helped them acquire 3,000 customers and gain marketing support without upfront costs. The AppSumo launch generated word of mouth and partnerships that contributed to organic growth. They prioritized SEO as their main growth channel, focusing on organic traffic from search engines. Great customer service was a key factor in their growth, with about half the team dedicated to customer success and positive reviews highlighting their support.

Channels

9 channels · grouped by how Paperform grows

  • Word of mouth

    · 2 mentions
    “And at the same stage, the word of mouth from having 3,000 people actively in your product was huge. So we were getting people just coming to Paperform just from word of mouth referrals. We were pretty new and words seemed to spread pretty quickly organically.”
    high
    Show 1 more quote
    “The launch generated a snowballing buzz for us. AppSumo users fell in love with us, and they told everyone they knew about us. We grew organically via word of mouth, and by partnerships that came about as a result of the launch.”
    high

  • Integrations

    · 2 mentions
    “we integrated with Zepia. So we started doing some content partnerships there. We integrated with a few other people as well.”
    high
    Show 1 more quote
    “Not long after launch, Zapier reached out to us after seeing us launch on AppSumo and asked if we wanted to be a partner, meaning that people collecting data using Paperform could then send that data to hundreds of other apps once collected.”
    high

  • SEO

    · 1 mention
    “we found SEO to be kind of our number one priority. And a lot of that just makes sense for the form builder space. It's quite an established market...the primary way people discover any software is they're going to go to Google and they're going to type in best form builder...”
    high

  • Distribution Partnerships

    · 1 mention
    “During beta testing we had someone from AppSumo reach out to us and ask whether we wanted to launch Paperform on their deal site. We knew that even though we’d give up 70% of the sales to AppSumo, it was worth it for several reasons: We needed someone to nail our launch marketing without paying t...”
    high

  • Press

    · 1 mention
    “Our name and product got out there fast. People were talking about us, especially on Product Hunt. We were hunted and ended up in the #2 position and generated a lot of activity and ongoing leads.”
    medium

  • AppSumo Launch

    · 1 mention
    “He promoted his product on beta list without much success. But it did help to get his product on the AppSumo team's radar. And he was invited to do a launch with them. After scrambling to get his MVP ready for the launch, he managed to land 3000 customers.”
    high

  • Search engine marketing

    · 1 mention
    “In the past year or so, we've re-evaluated AdWords as well, and we're starting to see some consistent traction there. It's probably not as valuable as SEO to us.”
    high

  • Referral Program

    · 1 mention
    “Early customers became our champions. They shouted our name from the rooftops and were invaluable for growth. We created a referral program to encourage them, as well as an Affiliate program.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “We work hard on creating content that makes an impact, as well as looking into Adwords. Adwords are extremely difficult to do well, but if you figure out what works for your business, they are the boss.”
    high

How 3,327 businesses grow

Of businesses with mapped growth channels, the share using each — Paperform’s highlighted.
  • Social media
    64%
  • Referral/Word-of-mouth
    63% ◀
  • Search/SEO
    58% ◀
  • Email
    47%
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17% ◀
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Influencer partnerships
    3%
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