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OnRamp
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Researched profile. Starter Story's AI research system compiled this page from 5 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How OnRamp Grew

Onboarding automation platform for B2B companies

How did OnRamp grow?

Summary of the sourced claims below

OnRamp initially grew through outbound channels and Google Ads, which brought in some customers but not always the ideal ones. They found cold email outreach to be ineffective and did not focus much on it. Over time, OnRamp shifted their advertising strategy to social media ads, especially using video and rich content, which has been more successful. They also increased their organic presence on LinkedIn, as it is where their buyers are.

Channels

5 channels · grouped by how OnRamp grows

  • Advertising on social media

    · 1 mention
    “And yeah, we've also shifted our paid dollars there as well. And that's been successful and is picking up. So for us, that channel has just made a lot more sense than just purely Google Ads strategy. The ads, we're testing them all the time. So we're testing content, all types of content. But I w...”
    high

  • Email marketing

    · 1 mention
    “Did you try cold email outreach? We did, we've tried cold email outreach a lot. And it is dead in my opinion, respectfully. ... For us, I think it became pretty clear that while the right type of outbound can be a really good approach, that particular channel for us is, yeah, we don't spend a ton...”
    high

  • LinkedIn

    · 1 mention
    “LinkedIn's a big presence for us, and increasingly so. And I am the first to admit I get annoyed by some of the LinkedIn drivel ... but I'll tell you this. I think used to great effect, it can work really, really well. And for us, it's where our buyers are.”
    high

  • Outbound

    · 1 mention
    “I think you told me that Outbound had been one of the biggest growth channels for you. ... For us in the beginning, that worked for a little while. ... we had to kind of pivot our strategy and really rely on various outbound channels, which I'm happy to kind of talk through, to bring in the right...”
    high

  • Google Ads

    · 1 mention
    “And for us in the beginning, that worked for a little while. And we had a heavy Google Ads presence, right? And it was working from the perspective of it brought in folks, but they often were not our ICP.”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — OnRamp’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16% ◀
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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