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Omnisend
Marketing B2B

Omnisend is a marketing automation platform that helps ecommerce businesses send email, SMS, and push notification campaigns to communicate with their custom...

omnisend.com · Founded 2014 · 28 public sources · Updated 3 months ago

Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Omnisend Grew

Email and SMS marketing platform for e-commerce growth.

How did Omnisend grow?

Summary of the sourced claims below

Omnisend grew by focusing on setting up automated marketing flows such as pop-ups and email/SMS automations to nurture leads and retain customers. They expanded their reach through mobile marketing channels including SMS and push notifications to create an omni-channel customer experience. SEO and content marketing played a significant role in their growth, with emphasis on building backlinks, keyword research, and publishing quality content to increase organic traffic. Additionally, Omnisend leveraged app stores like Shopify and WordPress to gain initial exposure and customers.

Channels

16 channels · grouped by how Omnisend grows

  • SEO

    · 3 mentions · 3 sources
    “And SEO is an important part for new revenue driving. So now it's quarter over quarter rise, but it drives us like 10 to 15% of all new revenue that is coming to Omnisend every quarter. And this is an example. We started doing SEO in 2019... Now it's 120,000 organic visits every month. That's wha...”
    high
    Show 2 more quotes
    “so how how can we do build the product which sells itself and where there is no human interaction. What does it matter where you physically located your parents are what accent do you have. And all those things so again so just one example that the same situation like limitations and great opport...”
    medium
    “One of our marketing tactics, which is very important for us and that helped us to grow to a certain stage, is SEO and content. ... So content and SEO became number two.”
    high

  • Backlinks

    · 2 mentions · 2 sources
    “So that's why I made a decision, okay, let's hire in-house people and focus on very practical things. Keywords research, backlinks, buildings, et cetera. ... So we do have a network of copywriters, we do have a network of freelancers, those who help us build, acquire links, et cetera. ... So it's...”
    high
    Show 1 more quote
    “SEO is a math, it's not much creativity there, there is a lot of calculations, there is a lot of analysis, keyword analysis, competition analysis, and then very, very pure calculation. ... how many backlinks do you have to collect, how many referring sources do you have to get in order to reach a...”
    high

  • Mobile Marketing

    · 2 mentions · 2 sources
    “And backlinks still matter. You publish good quality contents, you publish a lot of content, but still, I mean, if you want to compete, and now we have a very high domain authority, and our pages are being indexed, and our content is being indexed right away, but if you want to get to top five, t...”
    high
    Show 1 more quote
    “You add another channel as well. You send email for non-openers. You can follow up with SMS. You can follow with push notifications ... it really kind of helps you to create an omni-channel experience for customers and basically use the channel which is preferred by our customers to be reached out.”
    high

  • Organic social media

    · 1 mention
    “Another thing automate so, you know campaigns campaigns are great, but automations are even greater So that means that you will be sending messages that are really relevant because those automations are trigger based so we identify your customers Your consumers behavior and based on that we trigg...”
    high

  • Email List Growth

    · 1 mention
    “my main advice would be, it's never too early to start doing retention marketing, email marketing, SMS marketing, including. So the special automations you should set up from day one, you should collect subscribers and try to convert as many as you can from your website visitors.”
    high

  • Geographic market expansion

    · 1 mention
    “we have at least one paying customer from 130 countries. So yeah it's it's already I mean we have customers in New Zealand in...”
    medium

  • Leveraging existing platforms

    · 1 mention
    “for initial few years, we really relied on app stores, like Shopify app store, e-commerce, WordPress app stores, et cetera.”
    high

  • Guest posts

    · 1 mention
    “you ... outreaching ... you keep receiving emails, oh, I would like to post this content on your blog. ... there are a lot of people who actually accept your content to their blogs, to their websites, if you provide a good quality of content. That's okay. You don't put your name on it. It's like ...”
    high

  • Lead Nurturing Sequence

    · 1 mention
    “so Val is in the list so if you don't have a list it's it's you I mean and you will spend the same time to to compose campaign to the list of 100 as well as to the list of 100,000 yeah you may be kind of segment change some elements but basically the same time that and same effort you need to put...”
    high

  • Email marketing

    · 1 mention
    “You send an email ... and then you follow up with SMS that the same audience, that look, we sent some good offer to your inbox, check your inbox.”
    high

  • Find Bloggers & Vloggers

    · 1 mention
    “And another advice would be there are a lot of like, you know, freelancers or authors who are responsible or content editors who are responsible for a lot of websites which have a quite good domain authority. And you just, you know, you give a good quality piece of content for them, and they're h...”
    high

  • Reseller partners

    · 1 mention
    “Now it's a little bit being outperformed by agency partnerships. So maybe next year or sometime ago, sometime in the future, I can talk about why agency partnerships and freelance partnerships overtake other go-to-market channels.”
    high

  • Pilot customers

    · 1 mention
    “talking to customers that's the best way to identify that analyze data. have and like their usage data and then talking to them that's that's always the best way to learn from early days up until today. And I believe forever as long as we are in the business. Your customers tell you a lot.”
    high

  • Case Study

    · 1 mention
    “doing various researches. In our case, at least once per year, we do email marketing growing up, what's happening in our industry, whatever, conversion rates, clicks, opens, what are benchmarks, et cetera, or we just do something like the recent super successful research about why Americans are b...”
    high

  • Topic Clusters

    · 1 mention
    “So the single tactic that worked for us, or the main tactic by far that worked for us is really, really building a big pool of referring domains and referring backlinks. ... So backlinks really, really matter, and for us, it's really initial three years we focused on building backlinks.”
    high

  • Affiliate program

    · 1 mention
    “a lot of top ten results, they are affiliate plays. You can see here PCMag, this is an affiliate play, email vendor selection, affiliate play. Forbes is listed there, Zapier to some extent is affiliate, so what does that mean, that your content or SEO team is not actually capable to get into thos...”
    high

How 3,299 businesses grow

Of businesses with mapped growth channels, the share using each — Omnisend’s highlighted.
  • Social media
    64% ◀
  • Referral/Word-of-mouth
    63%
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37%
  • Content/Inbound
    35% ◀
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19% ◀
  • Press/PR
    17%
  • Marketplaces/App stores
    12% ◀
  • Podcasting
    4%
  • Influencer partnerships
    3%
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