Source

Omnisend

Marketing B2B

Omnisend is a marketing automation platform that helps ecommerce businesses send email, SMS, and push notification campaigns to communicate with their custom...

omnisend.com · Founded 2014 · 28 public sources · Updated 3 months ago

Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Omnisend makes money

Monetization →

Omnisend monetizes primarily through recurring subscription plans that offer various features such as higher sending limits, AI writing tools, global SMS, and removal of branding from emails. Additionally, Omnisend charges usage-based fees that may apply based on SMS volume or the size of the contact list.

Recurring subscriptions Usage-based fees

How Omnisend grew

Growth →

Omnisend grew by focusing on setting up automated marketing flows such as pop-ups and email/SMS automations to nurture leads and retain customers. They expanded their reach through mobile marketing channels including SMS and push notifications to create an omni-channel customer experience. SEO and content marketing played a significant role in their growth, with emphasis on building backlinks, keyword research, and publishing quality content to increase organic traffic. Additionally, Omnisend leveraged app stores like Shopify and WordPress to gain initial exposure and customers.

SEO
Backlinks
Mobile Marketing
Organic social media
Email List Growth
Geographic market expansion
+10 more channels →

Tools they use

Tools →

Searched — no tools named in public sources

Founder

Founders →
Rytis Lauris
Rytis Lauris
@rytislauris

Key facts

Website
omnisend.com
Category
Marketing
Customers
B2B
Founded
2014 · 12 years ago
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