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Ninety
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Source
Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Ninety Grew

All-in-one platform for business alignment and productivity

How did Ninety grow?

Summary of the sourced claims below

Ninety grew primarily through exceptional customer service, focusing on taking care of coaches and their clients from the beginning. The company also expanded its reach by becoming known within entrepreneurial communities such as the Entrepreneur Organization (EO), Vistage, and YPO. Community marketing played a significant role, with about half of the people coming from community connections and the other half from organizations and word of mouth.

Channels

6 channels · grouped by how Ninety grows

  • Advertising on social media

    · 1 mention
    “I remember spending 500 bucks a month on Facebook and that was it, right, and for years.”
    high

  • Word of mouth

    · 1 mention
    “From the very beginning, we really believed, I deeply believe in exceptional service and so, we were really, really good on the service side, taking care of the coaches, taking care of their clients and just, we really, from day one, that was a huge thing for us.”
    high

  • Facebook Community

    · 1 mention
    “For the first, I want to say, two plus years, yeah, we just leaned right into the coaching community, so that was our channel.”
    high

  • Great customer service

    · 1 mention
    “We really believed, I deeply believe in exceptional service and so, we were really, really good on the service side, taking care of the coaches, taking care of their clients and just, we really, from day one, that was a huge thing for us.”
    high

  • Online Community

    · 1 mention
    “People would hear about us, we were starting to become somewhat known in the entrepreneur organization, EO, and then later on, Vistage and YPO, and so, the entrepreneurial sort of communities that are out there, peer groups, et cetera, started to learn about us.”
    high

  • Community marketing

    · 1 mention
    “We're probably, I want to say it's close to 50-50 in terms of people that are coming out of the community, working with another coach. And then, you know, people who are hearing about it through organizations like EO, right, the Entrepreneurs Organization, Vistage, YPO, hearing about it from frie...”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Ninety’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47%
  • Community
    33% ◀
  • Content/Inbound
    31%
  • Partnerships
    30%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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