Source

Ninety

SaaS

Ninety is a cloud-based software platform that helps leadership teams align, plan, and execute business operating systems to build productive and thriving co...

ninety.io · Founded 2017 · 17 public sources · Updated 7 days ago

Researched profile. Starter Story's AI research system compiled this page from 17 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Ninety makes money

Monetization →

Ninety monetizes primarily through recurring subscriptions, charging users a monthly fee that varies by plan, starting at around $12 per user per month and increasing with more advanced options. They also offer a free plan for teams just starting their journey. Additionally, Ninety generates revenue through usage-based fees for AI consumption beyond a certain limit.

Recurring subscriptions Usage-based fees Add-ons & upsells Affiliate / referral commissions

How Ninety grew

Growth →

Ninety grew primarily through exceptional customer service, focusing on taking care of coaches and their clients from the beginning. The company also expanded its reach by becoming known within entrepreneurial communities such as the Entrepreneur Organization (EO), Vistage, and YPO. Community marketing played a significant role, with about half of the people coming from community connections and the other half from organizations and word of mouth.

Advertising on social media
Word of mouth
Facebook Community
Online Community
Community marketing

Tools they use 2

Tools →
HubSpot Intercom

Founder

Founders →
Mark Abbott
Mark Abbott
Founder of Ninety

Key facts

Website
ninety.io
Category
SaaS
Founded
2017 · 9 years ago
Every number is a quote

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