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Less Annoying CRM
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Researched profile. Starter Story's AI research system compiled this page from 161 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Less Annoying CRM Grew

Simple CRM built for small businesses

How did Less Annoying CRM grow?

Summary of the sourced claims below

Less Annoying CRM grew primarily through word of mouth, which was driven by outstanding customer service. They also experimented with Google AdWords advertising to learn about the market, though it was not profitable and not primarily aimed at acquiring customers.

Channels

2 channels · grouped by how Less Annoying CRM grows

  • Word of mouth

    · 1 mention
    “Word of mouth has been our most valuable source of growth from day one, and the primary driver of word of mouth for us is outstanding customer service. People talk to our support staff, they have a great experience, and they pass on the good word to their networks.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “So this is going to be a boring answer, just Google ad words. And it was cheaper back then to advertise on Google. Although I still think the strategy could have worked, which is we just way overpaid. I mean, it was not profitable what we were doing, but it wasn’t about getting customers. It was ...”
    high

How 2,705 businesses grow

Of businesses with mapped growth channels, the share using each — Less Annoying CRM’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60%
  • Search/SEO
    57%
  • Email
    48%
  • Community
    34%
  • Content/Inbound
    32%
  • Partnerships
    31%
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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