Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Paid newsletter for private-market investors
Last Money In monetized through recurring paid subscriptions to Deal Sheet, a newsletter and deal flow service for private-market investors, which reached $500K ARR in seven months. Accredited investors paid four thousand dollars for an annual subscription, which included curated weekly deal flow and a reduction in carried interest. It also earned six-figure sponsorship revenue, primarily from two annual long-term sponsors whose branding appeared in the newsletter.
“accredited investors will pay us four K for an annual subscription to Deal Sheet. You pretty much get two things. One, you get curated weekly deal flow... Part two is more like the economic side. ... via Deal Sheet, it is ten percent, so fifty percent reduction in the carried interest piece.”
“And candidly, Deal Sheet took off much faster than we expected, hitting over $600k ARR within months of launching and almost all organically.”
“Deal Sheet hit $500K ARR in just 7 months through paid subscriptions with exclusive deal access at discounted carry”
“A productized paid newsletter and deal sheet for private‑market investors, reaching $500K ARR in 7 months via subscriptions. Clear packaging: ongoing publication plus gated deal flow.”
“That is primarily driven through just two, uh, annual long-term sponsors, right?... Sidecar has their branding at the very top of the newsletter and also at the very bottom. Every once in a while, I think, uh, agreed to quarter, we'll do kind of a deep dive with them, where we'll go deep on some ...”
“Monetization was two-fold: Last Money In brought in six-figure sponsorships”