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Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
How Last Money In Grew
Paid newsletter for private-market investors
How did Last Money In grow?
Summary of the sourced claims below
Last Money In grew largely through LinkedIn and LP networks, which were leveraged for its first 1,000+ subscribers. Its free newsletter, which has run for over a year, reached about 40,000 subscribers alongside more than 30,000 LinkedIn followers.
Channels
11 channels · grouped by how Last Money In grows
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Organic social media
· 2 mentions · 2 sources“we'll try and definitely amplify everything, uh, on LinkedIn as well, which is a channel we've c- both Zach and I have, have leaned into over the, the past year and try and grow more of an relevant audience there as well.”
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“Deal Sheet took off much faster than we expected, hitting over $600k ARR within months of launching and almost all organically.”
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Weekly newsletter
· 2 mentions · 2 sources“So, um, Last Money In, we, uh, are just over forty-one thousand subscribers.”
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“we’ll show you the best deals weekly across the VC syndicate ecosystem and provide these opportunities with lower carry ... Don't miss out on next week's deals. Start your free trial today and join the hundreds of investors who are already benefiting from the Deal Sheet advantage!”
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LinkedIn
· 2 mentions · 2 sources“So you've grown your audience newsletter and social, or I should say LinkedIn very quickly. So you got 30,000 plus LinkedIn followers, 40,000 newsletter subscribers for Last Money In.”
mediumShow 1 more quote
“Their growth strategy included: Leveraging LinkedIn and LP networks for the first 1,000+ subscribers”
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Referral Program
· 1 mention“the other one is like, "Hey, Alex, I just invested in, you know, deal ABC. Uh, can I share this with, uh, a couple of my buddies who are also interested in this deal or these types of deals?" That's worked well.”
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Email List Growth
· 1 mention“the free newsletter helped, right? I don't remember how many, how many subscribers we had at the time. Um, the topic was relevant, but I think what was actually better was the fact that we had been running syndicates...and that was really the best foundation for us to launch Deal Sheet with”
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Online Community
· 1 mention“Attracted six-figure sponsors organically from within their investor community”
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Newsletter
· 1 mention“the free newsletter that we run is called Last Money In ... been, been running this- Yeah... for a year plus now.”
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Advertising on social media
· 1 mention“We've done some stuff with, like, some paid ads and figuring out how to grow there.”
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Personal network
· 1 mention“Their growth strategy included: Leveraging LinkedIn and LP networks for the first 1,000+ subscribers”
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Word of mouth
· 1 mention“I think, people who are frankly wowed by the volume and the quality of deals we're sharing on a weekly basis ... it'll be, "Hey, Alex, like, would love to introduce you to my friend for Deal Sheet. I think, you know, they're interested in more private deals, and, and you should talk to them." ......”
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Email marketing
· 1 mention“have you basically done, like, more im- like, less public, but, like, email marketing where it's like if they sign up for less money, and if they identify themselves as a accredited, accredited investor, send them an email that says-- that's advertising the syndicate, uh, es-essentially, getting ...”
high
How 3,362 businesses grow
Of businesses with mapped growth channels, the share using each —
Last Money In’s highlighted.
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Social media64% ◀
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Referral/Word-of-mouth63% ◀
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Search/SEO58%
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Email47% ◀
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Community37% ◀
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Content/Inbound36%
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Partnerships32%
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Events24%
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Paid ads23%
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Outbound/Sales18%
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Press/PR17%
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Marketplaces/App stores12%
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Podcasting4%
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Influencer partnerships3%
