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Last Money In monetized through recurring paid subscriptions to Deal Sheet, a newsletter and deal flow service for private-market investors, which reached $500K ARR in seven months. Accredited investors paid four thousand dollars for an annual subscription, which included curated weekly deal flow and a reduction in carried interest. It also earned six-figure sponsorship revenue, primarily from two annual long-term sponsors whose branding appeared in the newsletter.
Last Money In grew largely through LinkedIn and LP networks, which were leveraged for its first 1,000+ subscribers. Its free newsletter, which has run for over a year, reached about 40,000 subscribers alongside more than 30,000 LinkedIn followers.
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