S
K
Konnect Insights
Login Join Starter Story
Source
Researched profile. Starter Story's AI research system compiled this page from 28 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Konnect Insights logo

How Konnect Insights Grew

AI-powered platform for omnichannel customer experience management

How did Konnect Insights grow?

Summary of the sourced claims below

Konnect Insights grew primarily through partnerships, including agencies and ISV (Independent Software Vendor) partnerships, which helped them reach customers they could not access directly. They initially partnered with digital marketing agencies by offering their product for free for pitches, encouraging agencies to sell the product if they won the pitch. The company also focused on distribution partnerships with CRM companies and other platforms, leveraging integrations with Salesforce, Microsoft Dynamics, and others to gain customers. While they experimented with paid social ads and events, the partner channel was considered the best way to expand, and word of mouth through partners contributed to their growth.

Channels

12 channels · grouped by how Konnect Insights grows

  • Distribution Partnerships

    · 3 mentions · 3 sources
    “What we did was we tried to partner with CRM companies, contact centers, say, chatbots, and marketing automation tools. We said, let's reach out to the biggest CRM companies in the world, maybe Salesforce, Microsoft Dynamics. Try to come on their app marketplace. And from there, reach out to thei...”
    high
    Show 2 more quotes
    “Today our strategy is more of ISV partnership and reseller partnership, but the best strategy is always going to be your core values, right? ... So that's what we call it as an ISV partnership ... That's this circle, the ISV partnership.”
    high
    “You've got to have a strong and simple and clear enough message that somebody else, your partners can deliver it, right, in the field with a skeptical customer and get through it. The ISVs actually make it easier. When ISVs believe in our product and their sales team is not selling it, then their...”
    high

  • Word of mouth

    · 3 mentions · 3 sources
    “So again, once you have partner on board, you actually have to work for them for the first two, three deals. You find the lead, okay? But you don't close directly. You give it to either partner. You might lose 25, 30% of the commission. But once that partner sees that we are working for them, and...”
    high
    Show 2 more quotes
    “So today's strategy was to go out to the agencies and get some business, have some feedback from them. Our first few customers were our digital marketing agencies. Easy to reach out, right? I cannot reach someone like McDonald's or DCB Bank in my earlier days. So I reached out to the digital mark...”
    medium
    “Within three, four years, people will know you. The industry will know you just because of word of mouth and maybe some partner network.”
    high

  • Partnerships

    · 3 mentions · 3 sources
    “So what we did was we went through the route of agencies. And each of these brands have a social media agency. So our first set of customers were agencies. We told them that, fine, you can take our product for free for pitches. But if you win the pitch, then sell our product. So it was a very nat...”
    high
    Show 2 more quotes
    “So the kind of integrations we have, this is a customer-centric approach. We bring along some of these partners so that they can also sell the product and vice versa. We have strong partnerships with Salesforce, Genesis Avaya, Microsoft Dynamics, Yellow, and they sell our product which helped us ...”
    high
    “It was always partner focus. One thing we clearly knew that there's no way that we can have a big sales team or do any kind of direct sales. That was difficult for us to be, as a bootstrapped company. Earlier it was agencies, later on it was partners.”
    high

  • Interview Blog Content

    · 1 mention
    “So my background is that I worked in various companies which were into finance domain. So I worked in derivatives, mutual funds, insurance companies. So I had some contacts where I can reach out and ask them for any software development they wanted. So we made some money so that we could support ...”
    medium

  • Integrations

    · 1 mention
    “We have very strong integrations with many platforms that are CRMs, right? I mean we have great partnership with Salesforce, today with Salesforce we do great business, I mean some of the customers that we have got because of Salesforce are Air India, Lodha, Licious, Chroma, many, many customers....”
    high

  • Paid social ads

    · 1 mention
    “Then scaled the whole program gradually. ... while running ABM ads on LinkedIn and Google against Sprinklr, Sprout Social, Social Studio and more.”
    medium

  • Community marketing

    · 1 mention
    “We actually have a team of five people dedicated to get the partners, to get our product introduced to them. Then it gets to the nurturing team of the partnership team. We could probably have today 90 partners with whom the agreements have been signed ... but we are still nurturing those 70 partn...”
    high

  • Trade shows

    · 1 mention
    “We do events. And even our learnings with events is, after doing events for the last three years when we were really active doing events, [...] smaller events where there are about, say, 100 or so attendees, and you get to speak on stage and have a booth, those kind of events work.”
    medium

  • Advertising on social media

    · 1 mention
    “To be honest, I have spent some money on ads. But it really never worked for me. But the partner channel, the ISV channel, is the best way to expand.”
    high

  • Tool Stack Apple Notes

    · 1 mention
    “I used to go and meet a lot of them, couldn't hire a salesperson. So while we were building this product, we were also supporting ourselves by doing software business. So just to give you my background, I'm a software engineer. I always been a developer all my life when I started my career. So to...”
    medium

  • Email marketing

    · 1 mention
    “Channels: email and LinkedIn.”
    medium

  • LinkedIn

    · 1 mention
    “Channels: email and LinkedIn.”
    medium

How 2,678 businesses grow

Of businesses with mapped growth channels, the share using each — Konnect Insights’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    58% ◀
  • Search/SEO
    57%
  • Email
    47% ◀
  • Community
    33% ◀
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24% ◀
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
S
Starter Story
Support Privacy Terms