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HabitKit monetizes through a combination of recurring subscriptions and one-time lifetime purchases. The app offers monthly and yearly subscription plans, as well as a lifetime purchase option. Subscription prices are approximately $2 per month on iOS and $1 on Android, with a lifetime deal available for around $32. This monetization approach has generated monthly recurring revenue and significant income from lifetime purchases.
HabitKit grew primarily through building in public on Twitter, which helped gain early users, ratings, and momentum. App Store Optimization, including editing metadata and gathering user reviews, significantly improved its discoverability and rankings. Crossing a certain threshold led to accelerated downloads and revenue, further boosted by features in videos and podcasts.
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