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Frontend Mentor
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Researched profile. Starter Story's AI research system compiled this page from 21 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Frontend Mentor Makes Money

Real coding projects for aspiring developers

How did Frontend Mentor monetize?

Summary of the sourced claims below

Frontend Mentor monetizes primarily through a freemium business model where users can access free challenges or subscribe to a PRO membership for premium challenges and original design files. The PRO subscription offers access to original design files and premium multi-page website challenges, and is available for a monthly or yearly fee. Initially, Frontend Mentor also monetized by selling design files as one-time purchases using platforms like Buy Me a Coffee and Dropbox.

Revenue sources

2 sources · grouped by how Frontend Mentor makes money

  • Recurring subscriptions

    · 5 mentions · 4 sources
    “Frontend Mentor has a freemium business model where people can choose between taking our free challenges or upgrading to our PRO subscription. Our free challenges are typically smaller projects and come with JPG images of the designs. Our PRO subscription gives our members who are more serious ab...”
    high
    Show 4 more quotes
    “We launched the, what we call the kind of the pro subscription in August, 2020. So it was kind of two and a half years since we actually did the subscription, but we were kind of monetized before that.”
    high
    “the big plug, it will be a massive shameless plug is for front-end mentor pro, which is the pro subscription... it's 12, $12, $12 a month or $96 for a whole year. Cool. And for the English folk? Yeah. So it's, it's same, same. So it's 12, 12 pounds and then 96 pounds.”
    high
    “But then we've also got a subscription, like a pro version, where you get access to the original design files, like the sketch or the Figma version of the design. And you also get access to our premium challenges, which are multi-page websites, full-on kind of web applications...”
    high
    “We use a freemium business model. People can choose to take our free challenges... Or they can choose to subscribe to our PRO membership which gives them access to our premium challenges and the design files for our free challenges, along with a few extra paid features on the platform. Of those 2...”
    high

  • One-time / lifetime deals

    · 2 mentions · 2 sources
    “And so I actually put, you know, buy me a coffee. Yeah, yeah, yeah. Initially just use that because it was like the quickest way to get up and running where I was like, I just packaged up the sketch file in a zip folder, put it in a Dropbox account, and then linked, buy me a coffee to that Dropbo...”
    high
    Show 1 more quote
    “We quickly uploaded the design files to Dropbox and used Buy Me a Coffee to test the idea. Sure enough, some people started buying the designs...our first internet money!!”
    high

How 1,891 businesses make money

Of businesses with mapped revenue sources, the share using each — Frontend Mentor’s highlighted.
  • Recurring subscriptions
    54% ◀
  • Services & consulting
    29%
  • Physical products
    28%
  • One-time / lifetime deals
    24% ◀
  • Affiliate / referral commissions
    15%
  • Course / training sales
    13%
  • Sponsorships & partnerships
    9%
  • Usage-based fees
    9%
  • Add-ons & upsells
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    6%
  • Licensing
    2%
  • Setup / onboarding fees
    2%
  • Donations & tips
    2%
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