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Frontend Mentor
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Researched profile. Starter Story's AI research system compiled this page from 21 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
Frontend Mentor logo

How Frontend Mentor Grew

Real coding projects for aspiring developers

How did Frontend Mentor grow?

Summary of the sourced claims below

Frontend Mentor's growth has primarily been driven by word of mouth, with users recommending the platform and sharing their project solutions on social media. The platform facilitated this sharing by making it easy for users to post their completed projects on Twitter, LinkedIn, and within its Slack community, which also grew to tens of thousands of members helping each other. Additional growth channels included exposure through web development newsletters, a Product Hunt launch that earned third place and publicity, collaborations with other companies, guest podcast appearances, and developers streaming project completions on platforms like YouTube and Twitch.

Channels

10 channels · grouped by how Frontend Mentor grows

  • Word of mouth

    · 4 mentions · 3 sources
    “a lot of people will actually find out about Frontend Mentor through other people sharing their solutions. And they'll be like, oh, that's a cool design. Like that looks like a cool little project to build. I'm going to give it a go. I'm going to sign up and, and try that.”
    high
    Show 3 more quotes
    “Our best growth channel has been word of mouth. When people complete our challenges, we make it easy for them to share their solutions on social media. Easy sharing helps them showcase their work to their network and get feedback from others.”
    high
    “We've done nothing. We've done absolutely nothing. Like this has all been completely organic based on community sharing and word of mouth and everything.”
    high
    “Most of our growth has come from word-of-mouth, with people recommending Frontend Mentor to others and sharing their solutions.”
    high

  • Organic social media

    · 4 mentions · 4 sources
    “Other developers, when I did put it out on Twitter and LinkedIn, people that I didn't know that weren't in my network started sharing the code and asking for feedback and stuff. And so I just started thinking, actually, this has potentially got legs as a business.”
    high
    Show 3 more quotes
    “it's a wonderful platform and I see it recommended almost daily by people on Twitter, people I mentor directly, Discord channels. I mean, there's like no escape in it and rightly so, it's a great idea.”
    medium
    “the biggest thing is that we make it very easy for people to share their solutions, like on Twitter and LinkedIn and places like that. And so a lot of people will actually find out about Frontend Mentor through other people sharing their solutions.”
    high
    “After a couple of days, I had created my resource list and shared it with my network on LinkedIn, my students in General Assembly’s Slack channel, and the various (brand new) Frontend Mentor social channels.”
    high

  • Online Community

    · 4 mentions · 3 sources
    “we've got a Slack community now as well, which is kind of as of today, over 34,000 people in the Slack community as well. And so like if you have, if you get stuck on the challenge or anything like that, you can just jump into the Slack. There's a help channel and you can ask questions and all th...”
    high
    Show 3 more quotes
    “With this launch, I also started up a Slack community. This was initially to provide a place for people to get help on projects and share their solutions. But I realized as the community grew that it was so much more than that. People were building friendships, collaborating on projects, giving f...”
    high
    “Looking back, creating a Slack community to run alongside the site was one of the best decisions I made. It helped shape the first version of the platform and has grown into a vibrant community with over 70,000 developers helping each other out!”
    high
    “One of the biggest things that we did was make it so that people can share their projects essentially. Like, so we, we needed a bit of like a viral loop and the best thing for us was just making it so that as soon as people submit their solutions, like they complete a project on Frontend Mentor, ...”
    high

  • Brand collaborations and giveaways

    · 1 mention
    “Not long after that, Frontend Mentor started getting picked up in web development newsletters and even appeared in a CSS Tricks article written by Chris Coyier (front-end legend) himself!”
    medium

  • Product Hunt

    · 1 mention
    “A year after putting the beta web app live, we “launched” on Product Hunt. ... We managed to earn 3rd place on a pretty competitive day, receiving lots of great feedback and publicity, which I counted as a win!”
    high

  • Podcasts

    · 1 mention
    “One thing I’ve really enjoyed is being a guest on podcasts. Couples I’ve been on are The Frontend Podcast and the Stack Overflow podcast. I enjoy talking to others about what we’re doing with Frontend Mentor, so this is another area of focus going forward.”
    high

  • Video content

    · 1 mention
    “We also have many developers streaming themselves completing our projects on YouTube and Twitch. These videos drive lots of traffic and are a perfect way to introduce people to our platforms and give them an idea of how it works!”
    high

  • SEO

    · 1 mention
    “I also published articles on dev.to and Hackernoon, and posted a Show HN on Hacker News. The Product Hunt launch went well! We ended up 3rd product of the day, saw a lot of traffic and sign-ups, received some fantastic feedback, and got on the radar of several prominent industry blogs and newslet...”
    high

  • Partnerships

    · 1 mention
    “Something we’re also starting to do is collaborate with other companies. One collaboration I did was with the Zero to Mastery learning community. I created a three-part workshop for their platform using a Frontend Mentor challenge.”
    high

  • Guest posts

    · 1 mention
    “I recently wrote an article for the Stack Overflow blog, and guest posting on other blogs is something I’ll do more of.”
    high

How 2,707 businesses grow

Of businesses with mapped growth channels, the share using each — Frontend Mentor’s highlighted.
  • Referral/Word-of-mouth
    68% ◀
  • Social media
    60% ◀
  • Search/SEO
    57% ◀
  • Email
    48%
  • Community
    34% ◀
  • Content/Inbound
    32% ◀
  • Partnerships
    31% ◀
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    9%
  • Product expansion
    2%
  • Influencer partnerships
    2%
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