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Fomo
SaaS B2B & B2C

Fomo is a social proof marketing tool that shows real-time customer activity on websites to increase trust and conversions.

fomo.com · Founded 2016 · 33 public sources · Updated 5 days ago

Researched profile. Starter Story's AI research system compiled this page from 33 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Fomo Makes Money

Social proof marketing platform to boost conversions.

How did Fomo monetize?

Summary of the sourced claims below

Fomo monetized primarily through recurring subscription fees billed every 30 days in USD. They offered subscription plans such as a Starter plan costing $25 per month.

Revenue sources

5 sources · grouped by how Fomo makes money

  • Recurring subscriptions

    · 5 mentions · 5 sources
    “it was, you know, over a million a year revenue, uh, tens of thousands of active websites, you know, using the tool”
    high
    Show 4 more quotes
    “Fomo generates $1.1M in revenue.”
    high
    “$25 / month8,000notifications /month1 website”
    high
    “Claim this offer for an extended 30-day trial and save up to $1996 on your annual subscription.”
    high
    “Starter $25 / month”
    high

  • One-time / lifetime deals

    · 3 mentions · 3 sources
    “$250 / annually2 free months on Annual Plan”
    high
    Show 2 more quotes
    “The revenue share was sort of customized and not necessarily the same as what other WooCommerce apps were paying.”
    medium
    “and there are sites that are paying like 79 and their click through conversions are like 15 grand a month”
    medium

  • Usage-based fees

    · 1 mention
    “All charges are billed in USD. Recurring and usage-based charges are billed every 30 days.”
    high

  • Affiliate / referral commissions

    · 1 mention
    “Earn up to 25% recurring revenue for every signup”
    high

  • Course / training sales

    · 1 mention
    “we launched this course uh because people kept asking us but now this course has become its own portfolio project that makes 78k a month”
    high

How 2,652 businesses make money

Of businesses with mapped revenue sources, the share using each — Fomo’s highlighted.
  • Recurring subscriptions
    65% ◀
  • One-time / lifetime deals
    29% ◀
  • Services & consulting
    25%
  • Physical products
    21%
  • Affiliate / referral commissions
    14% ◀
  • Course / training sales
    11% ◀
  • Add-ons & upsells
    10%
  • Usage-based fees
    10% ◀
  • Sponsorships & partnerships
    9%
  • Advertising revenue
    9%
  • Marketplace commissions
    4%
  • Licensing
    2%
  • Donations & tips
    2%
  • Setup / onboarding fees
    2%
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