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Fomo
SaaS B2B & B2C

Fomo is a social proof marketing tool that shows real-time customer activity on websites to increase trust and conversions.

fomo.com · Founded 2016 · 33 public sources · Updated 5 days ago

Researched profile. Starter Story's AI research system compiled this page from 33 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Fomo Grew

Social proof marketing platform to boost conversions.

How did Fomo grow?

Summary of the sourced claims below

Fomo grew initially through cold email outreach, targeting small stores and offering extended free trials to attract early customers. A significant growth milestone was achieved by partnering with WooCommerce, which helped Fomo gain users through co-marketing and marketplace exposure.

Channels

6 channels · grouped by how Fomo grows

  • SEO

    · 1 mention
    “We start writing blog posts, and guess what? No one's searching Social Proof Tool in 2016. We tried all these different things, but cold email was sort of something I felt could be good for us because we can articulate what we do in a sentence or two.”
    medium

  • Email marketing

    · 1 mention
    “We were emailing mom and pop stores who would really experience a nice boost if even a few extra sales came in per month from a tool like FOMO.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “Going deep, we started doing just the most rudimentary stuff like cold email, where our cold email would offer 14 days beyond the publicly stated free trial. And that was really how we got off the ground.”
    high

  • Distribution Partnerships

    · 1 mention
    “Maybe the first big success was WooCommerce, because we were able to get connected to their core team, WooThemes, and they were able to put us on the WooCommerce marketplace. ... They helped us co-market it. We got to see the users coming in with that WooCommerce connection, like activated to tru...”
    high

  • Integrations

    · 1 mention
    “We also dig into how they use integrations with other products as a major growth channel, and how they were able to get over 100 integrations quickly.”
    high

  • SEO

    · 1 mention
    “Ryan also shares the lessons he learned from a bunch of other tactics that didn't work, content marketing, SEO, newsletter ads, and more.”
    low

How 3,289 businesses grow

Of businesses with mapped growth channels, the share using each — Fomo’s highlighted.
  • Social media
    64%
  • Referral/Word-of-mouth
    64%
  • Search/SEO
    58% ◀
  • Email
    47% ◀
  • Community
    37%
  • Content/Inbound
    35%
  • Partnerships
    32% ◀
  • Events
    24%
  • Paid ads
    23% ◀
  • Outbound/Sales
    19%
  • Press/PR
    17%
  • Marketplaces/App stores
    12%
  • Podcasting
    4%
  • Influencer partnerships
    3%
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