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Source
Researched profile. Starter Story's AI research system compiled this page from 35 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Fomo Grew

Social proof marketing platform to boost conversions.

How did Fomo grow?

Summary of the sourced claims below

Fomo grew initially through cold email outreach, targeting small stores and offering extended free trials to attract early customers. A significant growth milestone was achieved by partnering with WooCommerce, which helped Fomo gain users through co-marketing and marketplace exposure.

Channels

8 channels · grouped by how Fomo grows

  • SEO

    · 1 mention
    “We start writing blog posts, and guess what? No one's searching Social Proof Tool in 2016. We tried all these different things, but cold email was sort of something I felt could be good for us because we can articulate what we do in a sentence or two.”
    medium

  • Email marketing

    · 1 mention
    “We were emailing mom and pop stores who would really experience a nice boost if even a few extra sales came in per month from a tool like FOMO.”
    high

  • Pay Per Click Advertising

    · 1 mention
    “Going deep, we started doing just the most rudimentary stuff like cold email, where our cold email would offer 14 days beyond the publicly stated free trial. And that was really how we got off the ground.”
    high

  • Distribution Partnerships

    · 1 mention
    “Maybe the first big success was WooCommerce, because we were able to get connected to their core team, WooThemes, and they were able to put us on the WooCommerce marketplace. ... They helped us co-market it. We got to see the users coming in with that WooCommerce connection, like activated to tru...”
    high

  • Integrations

    · 1 mention
    “We also dig into how they use integrations with other products as a major growth channel, and how they were able to get over 100 integrations quickly.”
    high

  • SEO

    · 1 mention
    “Ryan also shares the lessons he learned from a bunch of other tactics that didn't work, content marketing, SEO, newsletter ads, and more.”
    low

  • Every morning I wake up...

    · 1 mention
    “If you go from, if you have zero customers on a product and you send a thousand cold emails, and a month later you have 25 customers, you kind of go, wow, marketing works. I can do this.”
    high

  • Optimize Landing Pages

    · 1 mention
    “We chat about how Ryan used cold email outreach to get the initial growth”
    high

How 2,669 businesses grow

Of businesses with mapped growth channels, the share using each — Fomo’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    58%
  • Search/SEO
    57% ◀
  • Email
    47% ◀
  • Community
    33%
  • Content/Inbound
    31% ◀
  • Partnerships
    30% ◀
  • Paid ads
    24% ◀
  • Events
    24%
  • Press/PR
    18%
  • Outbound/Sales
    16%
  • Marketplaces/App stores
    8%
  • Brand Authenticity
    2%
  • Product expansion
    2%
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