Source

Fomo

SaaS B2B & B2C

Fomo is a social proof marketing tool that shows real-time customer activity on websites to increase trust and conversions.

fomo.com · Founded 2016 · 33 public sources · Updated 5 days ago

Researched profile. Starter Story's AI research system compiled this page from 33 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →

How Fomo makes money

Monetization →

Fomo monetized primarily through recurring subscription fees billed every 30 days in USD. They offered subscription plans such as a Starter plan costing $25 per month.

Recurring subscriptions One-time / lifetime deals Usage-based fees Affiliate / referral commissions Course / training sales

How Fomo grew

Growth →

Fomo grew initially through cold email outreach, targeting small stores and offering extended free trials to attract early customers. A significant growth milestone was achieved by partnering with WooCommerce, which helped Fomo gain users through co-marketing and marketplace exposure.

SEO
Email marketing
Pay Per Click Advertising
Distribution Partnerships
Integrations
SEO

Tools they use 2

Tools →
Google Analytics Cloudflare

Founder

Founders →
Ryan Kulp
Ryan Kulp
@ryanckulp

Acquired

Jun 2022
R
Relay Commerce
Terms undisclosed

Key facts

Website
fomo.com
Category
SaaS
Customers
B2B & B2C
Founded
2016 · 10 years ago
Every number is a quote

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