Source
Researched profile. Starter Story's AI research system compiled this page from 11 public sources — the founder didn't write it. Automated research can misread or misattribute a source, so treat figures as best-effort. How this works →
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How Expandi Grew

LinkedIn automation tool for streamlined outreach

How did Expandi grow?

Summary of the sourced claims below

Expandi grew through multiple channels including an affiliate program that allowed ambassadors to earn commissions by referring new customers. The company also leveraged LinkedIn for organic outreach, content, and events to connect with prospects and improve targeting. Additional growth came from direct sales efforts, with the founder conducting numerous demo calls to build trust and attract users. Expandi expanded its user base by engaging in organic social media activities, building a community, and utilizing word of mouth among LinkedIn automation enthusiasts.

Channels

22 channels · grouped by how Expandi grows
  • Organic social media

    · 2 mentions · 2 sources
    “But I spent all the available time I had into learning and grinding and watching YouTube videos and trying to talk to experts just to build out sequences. with connection requests and follow up messages to the right people I could find in sales navigator. And I saw the platform was growing really...”
    high
    Show 1 more quote
    “By leveraging Expandi we can identify prospects based on specific criteria. This enhanced targeting has enabled us to tailor our messaging, ensuring that our outreach efforts are personalized and resonate with our audience. As a result, we have witnessed a significant increase in engagement and c...”
    medium
  • Affiliate program

    · 2 mentions · 2 sources
    “Being an ambassador grants you a unique chance to generate income by advocating for Expandi within your network. It offers an excellent means to share the Expandi message and receive recognition for your endeavors.  Moreover, our Affiliate Program imposes no costs on you. Creating an affiliate ac...”
    high
    Show 1 more quote
    “Is there any affiliate program? Being an ambassador grants you a unique chance to generate income by advocating for Expandi within your network. ... you can commence earning a 20% commission on each new customer you refer, which is applicable for 12 months from their registration date.”
    medium
  • LinkedIn

    · 2 mentions · 2 sources
    “B2B, I should Twitter and leverage LinkedIn as well.”
    high
    Show 1 more quote
    “Give the best reason to connect with you Collect consented prospect data from groups, events, and posts on professional networks—no scraping—and use it to improve targeting”
    medium
  • Direct sales

    · 1 mention
    “So let's use myself as a face of the company. Dive myself in these demo calls. I was running after launching more than 700 demo calls in different time zones in the first four months of our product. So people saw me, they trusted me. I was always available.”
    high
  • Online Community

    · 1 mention
    “And I did the same in Facebook groups, in communities. They were searching for growth hacker groups or agency groups. And nobody at a time point was operating in this niche, was doing it that way.”
    high
  • Webinars

    · 1 mention
    “After you gained a bit more trust and a lot of people there, I should start hosting LinkedIn events. LinkedIn is actually making it quite simple to host your event.”
    high
  • Geographic market expansion

    · 1 mention
    “We started in the Netherlands. We manage now at the moment, more than 15,000 LinkedIn profiles. Most of our users are managing more profiles. So, um, we have around 3000 account holders paying for all these LinkedIn profiles.”
    medium
  • LinkedIn outreach

    · 1 mention
    “As a SDR team lead, I was on the hunt for a linkedin automation tool to assist with our outbound efforts. After testing multiple solutions, Expandi quickly stood out as the best option. Not only did it prove to be more effective than the other tools we tested, but it also provided additional valu...”
    medium
  • Group Product Demos

    · 1 mention
    “We indeed changed the approach towards group demos and only for the ones we segmented. So let's say the ones who are managing ... we provided the one-on-one demo for these ones.”
    high
  • Dedicated (Stand Alone) Emails

    · 1 mention
    “use the month afterwards to engage with these people, to nurture them, to email also.”
    medium
  • Building in public

    · 1 mention
    “I can tell you now from own experiences that sort of building in public, sharing things that ... Let's get sort of a lot of sympathy from people because actually nobody's talking usually about lessons learned or failures because we all want to share shiny things, only good numbers. So I think to ...”
    high
  • Podcasting

    · 1 mention
    “My Twitter, I got approached by Ryan Dice, his team. Oh, do you want to speak on Trafficking Conversion Summit? We are adding LinkedIn as a channel towards the event and you push out the best place and strategies we can find on the whole internet. So, yeah, that our opportunities came up due to t...”
    medium
  • Brand collaborations and giveaways

    · 1 mention
    “it was a giveaway strategy, which I leveraged on Twitter as well ... especially on Twitter, these giveaway strategies helped me gain a lot of followers, almost all of them came from giveaway strategies and that's what they're doing every week.”
    high
  • Personal Branding

    · 1 mention
    “people know me as the go-to guy for LinkedIn, having a presence, it get me found by great podcast hosts like yourself who want to hear my story or my place, or it helps by sharing my journey as building in public to attract great talented people, which approach me as I am impressed by the story, ...”
    medium
  • Personal network

    · 1 mention
    “I built an audience and all these people operate like sort of an army. No, you need to expand this, they have the best support, they have the coolest growth hacks, expanding is the way to go. And I think that's the proof of sort of building in public or trying to create in community also from scr...”
    high
  • LinkedIn Content

    · 1 mention
    “So I decided to document what I actually was doing. The playbooks, how I found these people, how I optimize my profile, how I was able to get engagement on interactions.”
    high
  • Public speaking

    · 1 mention
    “I'm actually in total, came only three times to the US, all for keynotes, by the way, and the other two ones were last year at Founder 500 in Texas, which was also hosted by Nathan Lotka, and I had opportunity to speak at Traffic and Conversion Summit in San Diego... And were you speaking at the ...”
    high
  • Lead magnets

    · 1 mention
    “I should work with lead magnets to gain more opt-in email addresses.”
    high
  • SEO

    · 1 mention
    “I should recommend to just read my blog. It has around 100K readers each and every month. And it's just filled with strategies and tactics just to give you ideas and examples on how to execute on that.”
    high
  • Video content

    · 1 mention
    “Elevate your cold outreach with personalized videos, images, and GIFs that captivate your audience Seamlessly integrate with Sendspark and Hyperize for a streamlined experience. *Paid Add-on Boost cold outreach reply rates by up to 55%”
    medium
  • Word of mouth

    · 1 mention
    “And aside of that, they were already on LinkedIn and they were in love with automation. So it was quite easy to only solve that problem. And they were bringing 10, 20, 50, hundreds of accounts in. So it helped us scale faster.”
    medium
  • Email marketing

    · 1 mention
    “Enhance your follow-up strategy and get triple the open rates... Connect any email provider Easily set up any email provider you use in just a few seconds and unlock the world of omnichannel outreach”
    medium

How 2,739 businesses grow

Of businesses with mapped growth channels, the share using each — Expandi’s highlighted.
  • Referral/Word-of-mouth
    68%
  • Social media
    60%
  • Search/SEO
    57%
  • Email
    48%
  • Community
    35%
  • Content/Inbound
    33%
  • Partnerships
    32%
  • Paid ads
    24%
  • Events
    24%
  • Press/PR
    17%
  • Outbound/Sales
    17%
  • Marketplaces/App stores
    10%
  • Product expansion
    2%
  • Influencer partnerships
    2%